- The Primary responsibility of the role is to perform various activities related to Editorial program and execute marketing operations to improve visibility. - Read content, correct spelling, punctuation and grammatical errors. - Establish the marketing placement standards and ensure the accuracy and quality of editorial content. - Perform high skilled works around Blurb writing, Blurb consistency, Produce headlines on marketing placements to attract our target audience, help the team craft and refine ideas - The role will require the candidate to quickly understand the marketing tools and operation workflow tools. - The associate need to continuously adapt and learn new features on the Editors and improve on his/her acumen to quickly edit and fix content. The associate will report monthly on all key metrics from marketing placements. He/she has to follow editing SOP to spot/catch errors in the content. The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals. - Manage day-to-day work related to catalog management & digital marketing. - Clear understanding on the digital marketing strategies done via different methods. - Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done. - Manage special projects from planning through execution. - Operate in an ambiguous environment to define new business practices and standard operating procedures. - Create and drive business requirements for both process improvement and technical solutions - Be a subject matter expert to inform recommended strategies that meet operating goals. - The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals. - Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process. - The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed. - In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor. - Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement. - Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence - Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices - Analyzing data to identify customer segmentation strategies - Craft, execute and build playbooks and SOPs.