Job Description

Locations

• Coral Gables, Florida, United States 33114

Salary

Skills Required

• deep understanding of digital customer journey driversintermediate
• expertise in e-CRMintermediate
• content strategyintermediate
• performance marketingintermediate
• driving marketing innovationintermediate
• deep understanding of the Apple brandintermediate
• understanding of partner brandsintermediate
• understanding of commercial prioritiesintermediate
• understanding of market trends and challengesintermediate
• understanding of macro and comms trendsintermediate
• synthesizing learnings into insightsintermediate
• driving optimization of advertisingintermediate
• driving optimization of digital effortsintermediate
• driving optimization of in-store effortsintermediate
• managing and optimizing customer relationships using CRM systemsintermediate
• implementing CRM strategiesintermediate
• defining metrics and measurement frameworksintermediate
• analyzing dataintermediate
• generating insightsintermediate
• collaborating across teams internationally and locallyintermediate
• inspiring and contributing to global networksintermediate
• sharing best practicesintermediate

Required Qualifications

• 12+ years of experience in marketing communications. (experience, 12 years)
• Proven experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand. (experience)
• Solid understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey. (experience)
• Relevant experience in brand communications - from strategy to execution. (experience)
• Ability to travel up to 25% domestically and internationally. (experience)

Preferred Qualifications

• Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external partners to drive the work forward. (experience)
• Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges, find opportunities and build a global communications strategy for partners. (experience)
• Adaptable, hands-on, proactive and a strategic problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey and lead projects from brief to completion. Able to challenge the status quo to drive innovation—and you thrive on doing so. (experience)
• Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans. (experience)
• Ability to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks. (experience)
• Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead. (experience)
• Can confidently build rapport, credibility and influence across multiple partners in a highly matrix’d organization. (experience)
• Bachelor’s degree, MBA or advanced business degree. (degree in advanced business degree)
• Passionate about Apple’s vision, brand, products and services. (experience)
• Proficiency in Spanish and/or Portuguese. (experience)

Responsibilities

• The Partner Communications Manager, Digital is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand.
• Key responsibilities include:
• Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.
• Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.
• Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.
• Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more.
• Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, findings and case studies.

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