Marketing Manager, Ischemic (Shanghai)
Stryker
Marketing Manager, Ischemic (Shanghai)
Job Description
Work Flexibility: HybridPosition summary:This position is responsible to develop marketing strategies, with the aim to capture and broaden Stryker’s market share in existing and potential markets and drive revenue growth.Essential Duties & Responsibilities: (Detailed Description)Direct product management through the entire product life cycle including market needs, product registration, new product launch, product training, product promotion/advertising and product end of life.Develop product marketing strategies including product positioning, and product combination for tender bidding, product pricing, go-to-market strategies, and incentive plan for product promotion for specific product line.Designing and leading field and digital marketing campaign, physicians training courses for share gain and penetrationChasing local partnership to fulfill products portfolio gapLead market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities.Oversee the development of marketing communication materials such as product brochures, PM News, and product posters etc. Provide product information to support the update of company website.Perform project management duties such as Target hospitals tracking, program tracking, budgeting, internal/external reporting.Education & Experience:Degree holder in Marketing, Communication or Business Administration, or in Medicine or Biomedical Engineering. MBA preferred.At least five years experience in marketing role either as Marketing Manager or Product Marketing Manager with people management experience and marketing experience within medical device sector.A proven track record in developing and administering marketing programs; BD and digital marketing experience is a plus.Proficient in MS Office suite of products such as Word, Excel, PowerpointPhysical & Mental Requirements:Excellent interpersonal and presentation skillsProactive to support both internal and external customersProficient in both written & spoken EnglishAble to develop clear & logical plansAbility to build relationships across all levels of the organization Able to develop clear & logical plans for self and/or othersHigh level of responsibilityExcellent leadership skills to lead a teamLeadership (People Management requirement)Allocate work, provide leadership, guidance and management to staff, and provide coaching, constructive feedback and short-and-long term development opportunities for subordinatesTravel Percentage: None
Locations
- China, Shanghai
Skills Required
- both written & spoken Englishintermediate
Required Qualifications
- Excellent interpersonal and presentation skills (experience)
- Proactive to support both internal and external customers (experience)
- Proficient in both written & spoken English (experience)
- Able to develop clear & logical plans (experience)
- Ability to build relationships across all levels of the organization Able to develop clear & logical plans for self and/or others (experience)
- High level of responsibility (experience)
- Excellent leadership skills to lead a team (experience)
- Excellent interpersonal and presentation skills (experience)
- Proactive to support both internal and external customers (experience)
- Proficient in both written & spoken English (experience)
- Able to develop clear & logical plans (experience)
- Ability to build relationships across all levels of the organization Able to develop clear & logical plans for self and/or others (experience)
- Allocate work, provide leadership, guidance and management to staff, and provide coaching, constructive feedback and short-and-long term development opportunities for subordinates (experience)
- Allocate work, provide leadership, guidance and management to staff, and provide coaching, constructive feedback and short-and-long term development opportunities for subordinates (experience)
Responsibilities
- Direct product management through the entire product life cycle including market needs, product registration, new product launch, product training, product promotion/advertising and product end of life.
- Develop product marketing strategies including product positioning, and product combination for tender bidding, product pricing, go-to-market strategies, and incentive plan for product promotion for specific product line.
- Designing and leading field and digital marketing campaign, physicians training courses for share gain and penetration
- Chasing local partnership to fulfill products portfolio gap
- Lead market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities.
- Oversee the development of marketing communication materials such as product brochures, PM News, and product posters etc. Provide product information to support the update of company website.
- Perform project management duties such as Target hospitals tracking, program tracking, budgeting, internal/external reporting.
- Direct product management through the entire product life cycle including market needs, product registration, new product launch, product training, product promotion/advertising and product end of life.
- Develop product marketing strategies including product positioning, and product combination for tender bidding, product pricing, go-to-market strategies, and incentive plan for product promotion for specific product line.
- Designing and leading field and digital marketing campaign, physicians training courses for share gain and penetration
- Chasing local partnership to fulfill products portfolio gap
- Lead market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities.
- Oversee the development of marketing communication materials such as product brochures, PM News, and product posters etc. Provide product information to support the update of company website.
- Perform project management duties such as Target hospitals tracking, program tracking, budgeting, internal/external reporting.
- Excellent leadership skills to lead a team
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