Work Flexibility: HybridSummary This role reports to the Direct Marketing Manager and is responsible for developing and driving marketing strategies and programs for a product or portfolio across its full lifecycle. This includes market analysis, product positioning, pricing, product launches, and future development. The role collaborates closely with cross-functional stakeholders, including engineering, design, suppliers, and customers, to define product requirements and enhance market competitiveness.What You DoConduct market and competitive analysis to identify trends, assess product positioning, and recommend strategic prioritiesGather customer insights to develop and tailor compelling value propositions for different target audiencesDrive customer engagement and translate needs into product enhancements and improved satisfactionDesign and implement pricing strategies aligned with market dynamics and brand positioning.Collaborate with cross-functional stakeholders on marketing plans, product launches, and annual portfolio strategiesLeverage clinical and technical expertise to educate stakeholders and clearly articulate product valuePartner with sales enablement to define training strategies and equip teams for effective executionSet measurable marketing objectives, manage budgets and forecasts, and track performance through post-launch analysis and continuous improvementWhat You NeedRequired QualificationsBachelor’s degree requiredAt least 5 years of relevant experience in the medical device industry, spanning across Sales & MarketingExcellent presentation and interpersonal communications skillsExposure to cross-functional collaboration with R&D, engineering, regulatory, and commercial teamsAbility to influence and drive action in a matrix environment without direct authorityMust be able to understand and work within complex interdivisional procedures and policiesStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesPreferred QualificationsEndoscope or MIS (minimally invasive surgery) market experience is preferredTravel Percentage: None