Dir, Omni-channel Retail Marketing
Yum! Brands
Dir, Omni-channel Retail Marketing
Job Description
What You Will Be Serving Up:This role will create KFC’s omnichannel retail sales vision, brand strategy, and innovative global initiatives to drive same store sales growth through distinctive and scalable strategies across the brand’s international business units. Here's How You Will Spice Things Up:Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growthOwn the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insightsIdentify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC productsPartner with external consultants to determine pricing and value strategy to address inflation and supply chain challengesManage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunitiesCollaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagementInfluence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technologyBuild credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiativesServe as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voiceWithin established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive resultsCoach and develop next generation of brand leaders What You Bring to the Table:Education/CertificationsRequired:BS/BA in Marketing or related fieldPreferred:Master’s degree or MBAExperience Required:10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brandsHistory of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environmentsExperience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategyExtensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-inAptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and considerationExpert communication skills with demonstrated ability to influence and inspire others without direct controlCredibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environmentSelf-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a differenceAbility to meet deadlines and work well under pressure in a fast-paced environment with high expectationsPreferred:Prior experience with food and beverage industryPrior media experience What’s In It for You:Competitive salary and benefits package.Opportunity to innovate within a global brand and make a significant impact.Collaborative, fast-paced work environment with a focus on professional growth and development. Salary Range: $164,500 - $207,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Locations
- Plano, TX, United States
Salary
164,500 - 207,500 USD / yearly
Skills Required
- Brandintermediate
- all facets of modern marketing/brand managementintermediate
- foodintermediate
Required Qualifications
- Education/CertificationsRequired:BS/BA in Marketing or related fieldPreferred:Master’s degree or MBA (degree in marketing or related fieldpreferred)
- Required:BS/BA in Marketing or related field (experience)
- BS/BA in Marketing or related field (experience)
- Preferred:Master’s degree or MBA (degree in mba)
- Master’s degree or MBA (degree in mba)
- Experience Required:10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brandsHistory of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environmentsExperience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategyExtensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-inAptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and considerationExpert communication skills with demonstrated ability to influence and inspire others without direct controlCredibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environmentSelf-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a differenceAbility to meet deadlines and work well under pressure in a fast-paced environment with high expectationsPreferred:Prior experience with food and beverage industryPrior media experience (experience, 10 years)
- Required:10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brandsHistory of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environmentsExperience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategyExtensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-inAptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and considerationExpert communication skills with demonstrated ability to influence and inspire others without direct controlCredibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environmentSelf-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a differenceAbility to meet deadlines and work well under pressure in a fast-paced environment with high expectations (experience, 10 years)
- 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands (experience, 10 years)
- History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments (experience)
- Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy (experience)
- Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in (experience)
- Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration (experience)
- Expert communication skills with demonstrated ability to influence and inspire others without direct control (experience)
- Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment (experience)
- Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference (experience)
- Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations (experience)
- Preferred:Prior experience with food and beverage industryPrior media experience (experience)
- Prior experience with food and beverage industry (experience)
- Prior media experience (experience)
- Competitive salary and benefits package. (experience)
- Opportunity to innovate within a global brand and make a significant impact. (experience)
- Collaborative, fast-paced work environment with a focus on professional growth and development. (experience)
Responsibilities
- Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth
- Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights
- Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products
- Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges
- Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities
- Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement
- Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology
- Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives
- Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice
- Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results
- Coach and develop next generation of brand leaders
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