Rahul Vij
Co-Founder, brihas.ai · Former Chief Operating Officer at Nirmit Bharat, Former VP at magicpin and ONDC · Amazon, Reckitt, PepsiCo, Nielsen
Speaks English and Hindi
Is this the right person for you?
Who should talk to Rahul?
Every question below is one Rahul has lived through — you can trace each of them to the record further down this page. If one or more of them is your question, this call is for you. If none of them is, Rahul is probably not the right person, and it is better to know that now.
- ?How does a hiring manager actually read my CV, and what gets it shortlisted?
- ?How should I prepare for interviews for product, growth, marketing or business roles?
- ?What is the HR round really assessing, and how do I handle the salary question?
- ?Is an MBA worth it for the role I want, or would two more years in-role serve me better?
- ?How much does the business school brand still matter once you are a few years in?
- ?How do I move into consumer tech or a marketplace from FMCG, services or a non-tech industry?
- ?Product, growth, marketing or business operations — which track should I aim at?
- ?What is the real difference between working at Amazon or Reckitt and working at a startup?
- ?I want to start something. How do I test whether the idea is worth leaving my job for?
- ?What does a VP or COO actually spend their week on, and what got them there?
- ?How do marketplaces and digital commerce businesses really make money?
- ?How do I write a career story that makes sense to a senior hiring manager?
Rahul has built a career across the two halves of consumer business: the large companies that define how a category works — Nielsen, PepsiCo, Reckitt, Amazon Wholesale India — and the fast ones trying to change it. He was Vice President at magicpin, then VP Business at ONDC, then Chief Operating Officer at DigiHaat, and is now co-founding brihas.ai. He did an MBA at SPJIMR after Chemical Engineering at Delhi College of Engineering. If your question is which of those worlds to aim at, he has worked in all of them.
Why Rahul
- Co-Founder, brihas.ai · Aug 2026–present · AI-native consumer product
- Chief Operating Officer, DigiHaat (Nirmit Bharat) · Jan 2025–Aug 2026
- Vice President, Business, Open Network for Digital Commerce (ONDC) · Aug–Dec 2024
- Vice President, magicpin · Dec 2022–Jul 2024
- Leadership roles, Reckitt, Amazon Wholesale India, PepsiCo and Nielsen · Marketing, analytics, go-to-market and business leadership
- PGDM, Marketing, SPJIMR · 2013–2015
- B.E., Chemical Engineering, Delhi College of Engineering · 2004–2008
Choosing your next company, not just your next job
A conversation with someone who has worked at both ends of the consumer world — Nielsen, PepsiCo, Reckitt and Amazon on one side, magicpin, ONDC and DigiHaat on the other.
- Judge a startup offer against a large-company one on more than salary and title
- Work out which function actually compounds toward the job you want in ten years
- Understand what changes about your work when a company is 50 people versus 5,000
- Read a growth-stage company honestly before you join it
Thinking about starting up
Practical early decisions from someone currently doing it — the operating and customer questions, not legal or fundraising advice.
- Clarify the customer problem and the cheapest test of it before you commit
- Think through early distribution, the first ten customers and the operating rhythm a small team needs
- Decide whether to go now or build a specific missing skill first
- Plan what a credible founder profile looks like if this attempt does not work
What a 20-minute call covers
- Choosing between a large consumer company and a startup at your specific career stage
- Breaking into consumer tech, marketplaces or digital commerce from a different industry
- Deciding between product, growth, marketing and business-operations as a track — they diverge fast
- Whether an MBA is the right lever for the role you want, and what it will not fix
- The first honest questions of starting up: the problem, the first customer, the first test
- What senior hiring actually looks for when it looks at your profile
One focused conversation, not a programme. If what you need is ongoing mentoring, say so on the call and Rahul will tell you honestly whether Rahul is the right person for it.
Other things you can bring
- How a CV gets shortlisted
- Interview prep
- HR round & salary
- Corporate vs startup
- Breaking into consumer tech
- Product, growth or ops?
- MBA ROI and timing
- Marketplaces & commerce
- First-time founder
- Validating an idea
- Senior hiring, honestly
- Career narrative
- Leadership track
Advises on
- Founder
- COO
- VP Business
- Product / growth leadership
- Consumer tech
- Marketplaces & commerce
- FMCG
- Startups
- Go-to-market
- Career narrative
- MBA decisions
- Early-stage company building
How it works
- Pay ₹2499 — the whole fee, with nothing charged later.
- Choose phone or WhatsApp video and confirm the number to use.
- We confirm a time within 48 hours or automatically refund the payment.
- 20 focused minutes to work through the decision you bring.
Slot confirmed within 48 hours of payment, or a full refund — automatically. If we cannot get you a confirmed slot inside that window, the money goes back to the card or UPI you paid with — you do not have to ask, and you do not get credits instead.
Changed your mind? Cancel any time before a slot is confirmed and get every rupee back. After that, free cancellation up to 6 hours before the call. Refunds go back to the card or UPI you paid with, never to credits.
- UPI — GPay, PhonePe, Paytm and any UPI app
- Cards — Indian and supported international debit and credit cards
- Netbanking — major Indian banks
Payment is handled by the gateway on its own secure sheet. MNC Insider never sees or stores your card or UPI details. Refunds always go back to the method you paid with — never to credits.