CBG JP Category Development Marketing
3M Company
CBG JP Category Development Marketing
Job Description
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.Job Description:Position TitleCategory Development Marketing – Consumer Business Group in JapanKey Responsibilities1. Owns category growth and consumer understanding in the country/region and main KPIs are profit center YOY OSG, Std. GM and Market Share2. Country category expertise to execute category/portfolio strategies and plan3. From NPI to product availabilityResponsibilities1. PortfolioAdapt the area portfolio strategy and marketing plan for specific regions or countries. Manage NPI pipeline & product launch2. PriceEstablish base pricing strategies for each portfolio to achieve standard margins of the profit center.Develops price increase plans to optimize margins and address inflation or cost changes.Collaborates with APL to implement price guidance.3. CampaignOwn overall sales growth targets for campaigns within the country or region.Ownership to decide on campaign launch timing (go or not go) based on channel readiness.Implement Local campaign strategy by defining.4.Analytics/BudgetAnalyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.Manage and track local activation budgets.Required Experience / Skills5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches.5+ years of experience in collaborating with agencies/designers.Required SkillsData based mindsets with strong analytical skills to identify growth implications.Strong influence in leading diverse internal and external team members and stakeholders.Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.Ability to manage multiple project timelines, budgets, and resources.Basic P&L knowledgeLanguage ProficiencyJapanese: NativeEnglish: Business levelEducationBachelor’s degree or equivalentLearn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.3M Global Terms of Use and Privacy StatementCarefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.
Locations
- Tokyo, JP
Skills Required
- categoryintermediate
- collaborating with agencies/designersintermediate
Required Qualifications
- 5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches. (experience, 5 years)
- 5+ years of experience in collaborating with agencies/designers. (experience, 5 years)
- 5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches. (experience, 5 years)
- 5+ years of experience in collaborating with agencies/designers. (experience, 5 years)
- Data based mindsets with strong analytical skills to identify growth implications. (experience)
- Strong influence in leading diverse internal and external team members and stakeholders. (experience)
- Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks. (experience)
- Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams. (experience)
- Ability to manage multiple project timelines, budgets, and resources. (experience)
- Basic P&L knowledge (experience)
- Data based mindsets with strong analytical skills to identify growth implications. (experience)
- Strong influence in leading diverse internal and external team members and stakeholders. (experience)
- Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks. (experience)
- Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams. (experience)
- Ability to manage multiple project timelines, budgets, and resources. (experience)
- Basic P&L knowledge (experience)
Responsibilities
- 1. Owns category growth and consumer understanding in the country/region and main KPIs are profit center YOY OSG, Std. GM and Market Share
- 2. Country category expertise to execute category/portfolio strategies and plan
- 3. From NPI to product availability
- Adapt the area portfolio strategy and marketing plan for specific regions or countries.
- Manage NPI pipeline & product launch
- Adapt the area portfolio strategy and marketing plan for specific regions or countries.
- Manage NPI pipeline & product launch
- Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
- Develops price increase plans to optimize margins and address inflation or cost changes.
- Collaborates with APL to implement price guidance.
- Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
- Develops price increase plans to optimize margins and address inflation or cost changes.
- Collaborates with APL to implement price guidance.
- Own overall sales growth targets for campaigns within the country or region.
- Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
- Implement Local campaign strategy by defining.
- Own overall sales growth targets for campaigns within the country or region.
- Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
- Implement Local campaign strategy by defining.
- 4.Analytics/Budget
- Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
- Manage and track local activation budgets.
- Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
- Manage and track local activation budgets.
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