Amazon Leo is seeking a Creative Director to lead the creative vision and execution for a brand-new brand launching on a global stage. This is a rare opportunity to shape the identity, storytelling, and creative culture for a product that will reach millions of customers across B2B, B2G and B2C audiences. You will lead a team of associate creative directors, designers, producers, and agency partners; driving end-to-end creative development from concept through execution across digital, broadcast, social, experiential, print, and out-of-home channels. You will be the creative heartbeat of the brand as it moves from pre-launch into market, setting the bar for how Leo shows up everywhere customers encounter it. This role partners closely with cross-functional leaders across marketing, PR, product, events, sales, and business development, as well as cross-Amazon partnerships. You will scale through strong teamwork, repeatable systems, and leading AI programs. You will bring creative leadership and engagement to a strong team, translating brand strategy into compelling, scalable creative systems that work across channels, formats, geographies, and audiences. Key job responsibilities Creative Vision - Set and hold the creative bar for the Leo brand across all channels and touchpoints - Create and lead end-to-end creative development; from concept and storytelling through to execution across digital, broadcast, social, experiential, print, and out-of-home - Translate brand strategy into scalable visual systems, motion frameworks, and design languages that enable consistent execution across markets and formats Team & Culture Leadership - Lead, mentor, and grow a team of associate creative directors, designers, and producers - Lead creative reviews, establish clear feedback loops, and foster a culture of excellence, innovation, and collaboration within the in-house model - Raise the creative bar across the team through coaching, critique, and example Cross-Functional Partnership - Partner closely with marketing, product, category, events, and business development teams to deliver customer-focused creative solutions - Collaborate with AWS brand and marketing partners on joint initiatives, co-branded experiences, and shared storytelling opportunities - Work with event producers and experiential teams to translate brand identity into physical, dimensional, and immersive experiences Operational Excellence - Embrace AI to support scaling team while raising creative bar - Develop and refine creative briefing processes, templates, and workflows that scale globally - Build production-ready systems that accommodate multi-language, multi-cultural execution across markets of varying maturity