Marketing manager II
Amazon
Marketing manager II
Job Description
Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs. Key job responsibilities • Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix • Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes • Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption • Drive full-funnel optimization across awareness, engagement, and conversion stages • Develop scalable marketing mechanisms and automation to support multiple programs and customer segments • Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics • Analyze campaign performance and surface insights to improve marketing effectiveness • Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes • Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines • Contribute to leadership reviews, GTM plans, and performance reporting • Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives • Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights
Locations
- Hyderabad, Telangana, India
Skills Required
- A/B testingintermediate
- customer researchintermediate
- dataintermediate
- email platformsintermediate
- cross-functional partnershipsintermediate
- scalable marketing mechanismsintermediate
Required Qualifications
- 6+ years of professional non-internship marketing experience (experience, 6 years)
- Experience building, executing and scaling cross-functional marketing programs (experience)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion (experience)
- Experience with A/B testing, especially around audience segmentation and targeting (experience)
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs (experience)
- Experience using data and metrics to measure impact and determine improvements (experience)
Preferred Qualifications
- Experience using email platforms and editing HTML (experience)
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs (experience)
- Experience with A/B testing, especially around audience segmentation and targeting (experience)
- Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc. (experience)
- Experience driving demand and managing a customer funnel across multiple channels (experience)
- Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship (experience)
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms (experience)
- Master's degree or above in marketing, economics, business or equivalent (degree in above in marketing)
- • Experience building scalable marketing mechanisms or automation (experience)
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