This role sits within the central media team responsible for driving measurable business and brand outcomes. As a Media Manager, you will plan, execute and optimize multi-media integrated campaigns that drive attributable customer growth and brand equity — connecting media strategy to business results with precision and accountability. Key job responsibilities - Plan and optimize media campaigns with clear accountability to business (brand penetration and customer lifecycle progression) and brand metrics (awareness, consideration, preference) - Manage overall media budgets and campaign calendar to maximize media-driven business impact across all channels/platforms - Surface insights from campaign data to inform investment decision and forward looking strategies. - Partner cross-functionally with brand, research analytics and creative/content teams to ensure media amplifies business priorities - Contribute to experimentation roadmaps i.e. incrementality testing, attribution modeling, media mix optimization. A day in the life - Most of your time goes into planning, building and optimizing multi-media campaigns that drive brand penetration and enhance Amazon brand equity. You will be diving deep into campaign performance reports/dashboards — constantly connecting media spend to business outcomes. - You'll work cross-functionally with category teams, creative partners and measurement analysts — bringing the media point of view to strategy conversations and telling the investment-to-impact story in weekly business reviews. - Beyond execution, you'll run experiments and new channel pilots. You will challenge legacy plans and propose smarter ways to drive outcomes. - You will also get opportunity to partner with product and engineering to improve our media tech stack and contribute to measurement framework design. About the team The Central Media team at Amazon India shapes how hundreds of millions of Indians discover, consider and choose Amazon — at unprecedented scale. Our mission is to drive attributable customer growth and brand consideration from every rupee invested. We architect and optimize multi-media integrated campaigns across channels — powered by proprietary data signals, AI-driven personalization and robust measurement frameworks.