Do you want to solve one of the hardest structural problems in e-commerce? Every year, millions of new products are listed on Amazon Japan by third-party sellers and a large share of them never get the chance to succeed. New selection faces a cold start problem: no sales history, no reviews, no discoverability, and no demand signal. Sellers, seeing no traction, won't commit inventory to FBA; without FBA, the delivery promise suffers, and customer demand never materializes. The flywheel that powers Amazon's marketplace doesn't start spinning on its own and someone has to build the ignition system. That is this role. The Japan FBA team is looking for a Principal Product Manager to own New Selection Acceleration end to end: growing not just how much new selection launches on Amazon Japan, but how much of it becomes active, in-demand selection that customers discover, buy, and repeatedly return to. You will own the north-star metric for new selection success, and build the products, programs, and economic mechanisms that take a new product from first listing to sustainable flywheel at scale, across hundreds of thousands of selling partners. This is a high-ambiguity, greenfield charter to accelerate new selection in Japan's marketplace, where customer expectations, seller behavior, and category economics differ structurally from other Amazon geographies. You will define the problem space, size the opportunity, build the multi-year strategy and investment case, and mobilize technology, science, operations, and worldwide product teams to deliver. Your work will directly shape Japan's 3-Year Plan and will be reviewed by senior leadership in Japan and worldwide. Key job responsibilities Own new selection acceleration end to end. Identify the highest-impact growth levers for new selection in Japan areas across demand generation, seller inventory commitment, fulfillment economics, and discoverability and and architect a unified strategy to unlock scale across each. - Own the north-star metric for new selection success. Define and drive the measure of whether new selection becomes active, in-demand selection and build the goals, reporting, and review mechanisms around it across the business - Build products and programs that ignite the flywheel. Design, pilot, and scale mechanisms that de-risk new selection for sellers and surface it for customers: launch incentives for unproven products, demand-signal and forecasting products for zero-history selection, FBA onboarding accelerators, and discovery interventions by working with tech and science teams to productize what works - Own the economics of new selection. Model seller proceeds, contribution profit, and inventory risk across price bands and categories; identify where fee, program, or placement interventions turn structurally unviable selection into profitable, self-sustaining selection - Identify and unblock systemic blockers at the root. Where new selection is gated by listing quality, catalog, compliance, inventory policy, or global platform constraints, drive the cross-organizational decisions to remove them , including negotiating Japan-specific requirements onto worldwide roadmaps - Author the strategy. Write the documents (3-year plans, operating plans, investment proposals) that earn Director- and VP-level conviction - Scale through influence. Align leaders across Japan and worldwide organizations, secure cross-organizational resourcing without direct authority, and raise the product and analytical bar for senior PMs across the team - Leverage GenAI and advanced analytics to compress the cycle from insight to shipped program in a market where the winning playbook has to be invented, not imported At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.