With the rise of Generative AI and LLMs, customer expectations for deeply personalized experiences have increased. To meet this challenge, we're seeking a Software Development Engineer to help develop a unified customer personalization service supporting Amazon's diverse range of businesses and offerings. This initiative will revolutionize how we understand and serve our customers, leveraging advanced AI and machine learning techniques to uncover insights from seemingly unrelated interactions across our services. By creating a seamless, personalized experience that adapts in real-time to customer preferences and behaviors, we aim to set new industry standards for customer-centric, AI-powered personalization. As a leader in this initiative, you'll drive technological breakthroughs that will directly enhance millions of customer interactions daily. Key job responsibilities As a Software Development Engineer II, you will solve technical challenges related to large-scale data integration, real-time data access, and privacy-preserving personalization. You'll play an active role in translating business and functional requirements into concrete deliverables and build quick prototypes or proofs of concept in partnership with other technology leaders within the team. Specific responsibilities include: 1. Design and develop highly scalable and reliable distributed services for real-time data access and integration across multiple Amazon platforms. 2. Implement sophisticated server-side filtering and querying capabilities to ensure efficient and relevant data retrieval. 3. Create standardized APIs and data models to enable seamless data sharing and utilization across diverse business units. 4. Develop and optimize systems for handling both offline and online data access, including real-time event processing and batch data analysis. 5. Implement robust privacy controls and compliance measures to ensure data protection and regulatory adherence. 6. Collaborate with AI and machine learning teams to integrate advanced personalization capabilities into the platform. 7. Work on innovative solutions for standardizing product and offering identifiers across different Amazon services. 8. Contribute to the development of data feeds and reactor systems for real-time data enrichment and insight generation. About the team Customer 360 is an innovative initiative that aims to transform how Amazon understands and serves its customers. We're developing state-of-the-art solutions to unify customer data and insights across multiple business units, enabling more personalized and effective customer experiences.