Job Description

Locations

• Culver City, California, United States
• Seattle, Washington, United States
• New York, New York, United States

Salary

Skills Required

• dataintermediate
• marketingintermediate
• gaming industryintermediate
• gaming cultureintermediate
• social media marketingintermediate
• globalintermediate

Required Qualifications

• 6+ years of professional non-internship marketing experience (experience, 6 years)
• Experience building, executing and scaling cross-functional marketing programs (experience)
• Experience using data and metrics to drive improvements (experience)
• 5+ years of experience in marketing, brand management, or product marketing, preferably in gaming, entertainment, streaming, or technology. (experience, 5 years)

Preferred Qualifications

• Experience in the gaming industry, including familiarity with gaming culture, communities, and player behavior. (experience)
• Familiarity with social media marketing, creator/influencer partnerships, and community engagement strategies. (experience)
• Experience with global or multi-market campaign adaptation and localization. (experience)
• Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. (experience)

Responsibilities

• Own the marketing strategy for assigned Luna titles and product moments, developing 360 campaign plans that drive awareness, trial, and engagement among target player audiences.
• Develop campaign briefs rooted in player insights, competitive context, and a clear creative vision, setting the strategic direction for all campaign activity.
• Build integrated marketing plans that span paid media, social, creator/influencer, CRM, PR, in-app merchandising, and retail/platform placements, ensuring cohesive execution across channels.
• Create title positioning and messaging frameworks, developing the key player-facing narratives, value propositions, and proof points that form the foundation of all campaign creative and communications.
• Manage campaign timelines, budgets, and cross-functional workstreams, ensuring on-time, on-budget delivery with a high quality bar.
• Develop a deep understanding of Luna's target player audience, their motivations, behaviors, content preferences, and media consumption habits.
• Communicate campaign plans, timelines, and results to cross-functional stakeholders and leadership, building confidence in your strategic approach and demonstrating impact.
• Define campaign KPIs for each title moment, including awareness metrics, trial/play rates, engagement depth, and downstream retention impact.
• Track and report campaign performance across channels, using data to identify what's working, optimize in-flight, and generate learnings for future campaigns.
• Conduct post-campaign analyses that capture results, insights, and recommendations, building a growing body of campaign knowledge.

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