About the Team: Amazon Currency Converter (ACC) is part of Amazon Payment Products, a business that improves the financial experience of Amazon sellers worldwide. Our seller-facing products — Amazon Currency Converter for Sellers (ACCS) and Seller Wallet — give China-based Amazon sellers a secure and convenient way to receive, manage, and convert their revenue from selling on Amazon globally. The ACC Marketing team owns the full lifecycle of seller marketing: strategy, channel planning, execution, analysis, and reporting. We make data-driven decisions, build deep seller understanding, and hold a high bar for execution quality. About the Role We're looking for a Sr. Product Marketing Manager to own channel marketing for China-based Amazon sellers — end to end. You will identify the right marketing channels for our seller audience in China, develop targeted content and campaigns, execute across those channels, and rigorously measure performance to drive continuous improvement. Why this role is different: - You own the full stack. This isn't a "strategy only" or "execution only" role. You define the channel strategy, build the campaigns, manage the vendors, and close the loop with data — all within one scope of ownership. - You operate at the intersection of China and global. China's B2B marketing landscape has its own channels, media ecosystem, and communication norms. You understand this landscape deeply and know how to activate it. At the same time, you're part of a global marketing team — shaping shared strategy, contributing frameworks, and building scalable solutions with US-based counterparts. - You build for scale.Beyond running campaigns, you identify opportunities to create repeatable mechanisms through automation and process design that benefit the broader team. Key job responsibilities Channel Strategy & Planning - Identify, evaluate, and prioritize B2B marketing channels most effective for reaching China-based Amazon sellers - Develop channel-specific strategies aligned to seller segments, lifecycle stages, and business objectives - Continuously test new channels and reallocate investment based on performance data Campaign Execution - Own end-to-end campaign delivery — from briefing and content development through scheduling, launch, QA, and post-launch optimization — across multiple channels simultaneously - Maintain a high bar for quality, consistency, and on-time delivery Vendor & Partner Management - Build and manage relationships with external vendors and channel partners who operate or support key marketing channels in China - Drive performance accountability through clear KPIs and negotiate effectively to maximize ROI Content Development - Partner with internal teams and external agencies to develop targeted, localized content tailored to China-based seller needs, behaviors, and motivations at each funnel stage - Ensure messaging is consistent across channels while adapted to each channel's format and audience expectations Measurement & Optimization - Define success metrics for each channel and campaign - Conduct regular performance analysis; translate data into clear, actionable insights - Report findings to stakeholders and leadership with recommendations for next steps - Build dashboards and reporting mechanisms that enable the team to self-serve on performance data Marketing Automation & Scalability - Identify opportunities to build scalable, repeatable mechanisms through marketing automation, tooling, and process improvements - Document and share best practices that can be adopted by the broader global team Cross-functional Collaboration - Partner with Product, Sales, BI, Finance, Legal, Design, and Tech teams across global time zones to align marketing with product roadmaps and business priorities - Work closely with US-based global marketing counterparts to co-develop shared strategy, scalable solutions, and repeatable processes - Communicate proactively and clearly across cultures, time zones, and functions