Amazon Prime is a core pillar of Amazon’s consumer businesses, serving over 200 million members worldwide across 26+ countries. Prime aspires to be the world’s most engaging, satisfying, and loved membership program – delivering profitable growth by improving the Amazon experience through fast shipping, exclusive deals, digital entertainment, and an ever-expanding set of benefits. The Amazon Prime UX Design team is at the heart of the Prime membership, innovating and designing on behalf of our customers. We are relentlessly focused on improving the membership experience to delight customers around the globe. Prime UX researchers and designers work with global Product, Marketing, Branding, Data Science, and Tech team partners, to deliver compelling customer experiences for Amazon worldwide (WW). The Benefits, Pricing and Constructs (BPC) team within WW Prime UX, owns the strategy and product design for Prime’s benefit portfolio, membership constructs, pricing and brand architecture. We work with benefit partners to create and communicate the value of the Prime membership. To accomplish that, we are seeking a Sr. UX Designer to join our growing team and help define and improve the end-to-end Prime CX for projects that help define the membership value, such as AI driven initiatives, conversational AI assistants, Family sharing services that improve household needs, and more. To thrive in this role, you think big and lead before you’re asked. You juggle competing priorities across projects and stakeholders without losing the thread of what’s best for the customer. You know how to present ideas professionally through a strategic and creative lens. You have a strong capability to collaborate closely with other UX designers, product management, engineering, scientists, and operational teams as you go from early-stage product concepts to launches of new features and experiences. You have a solid understanding of dynamic interfaces and conversation design fundamentals. You approach your craft with an AI-native mindset, actively integrating AI tools and capabilities into your research, ideation, and delivery process to move faster and raise the quality of your output. You think first from the customer's perspective, use research and data to influence your designs, set relentlessly high standards for yourself, and deliver best-in-class customer experiences. You thrive in a fast-paced, agile environment. The ideal candidate will be able to visualize an experience in the abstract, break down complex use cases, and drive the vision into solid design deliverables. Key job responsibilities - Design the CX/UX of multiple products or a single complex product; includes owning end-to-end UX from strategy to tactical execution, to UX sign-off. - Leverage AI tools to accelerate research synthesis, design exploration, and iteration - Continuously adopt emerging AI capabilities into your design workflow to increase speed and quality of output - Advocate and design for the customer using objective data such as market analysis and customer insights. - Facilitate collaboration across a diverse set of global Prime business stakeholders. - Partner with product and business teams to plan and balance immediate requirements with long-term, scalable solutions. - Define and improve design best practices and help drive their adoption. - Assess and optimize the effectiveness of new and existing features with validation techniques including usability testing, - Present design work to UX partners, cross-disciplinary teams, and executive leaders. - Proactively manage your own work queue, time, and expectations; meet deadlines and communicate needs and tradeoffs if your schedule is in jeopardy