Nplate Patient & Growth Marketing
Amgen
Nplate Patient & Growth Marketing
Job Description
Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.The Lifecycle Value Lab (LVL) is a purpose-built U.S. business unit designed to accelerate growth through agile experimentation, modern technologies, and innovative ways of working. LVL serves as an incubator for next-generation go-to-market approaches, testing and scaling strategies that can shape the future of commercialization across Amgen’s broader portfolio.Within the LVL portfolio, Nplate® (romiplostim) is a priority lifecycle brand with an opportunity to drive growth, strengthen customer engagement, and generate scalable learnings for LVL. What you will doReporting to the Nplate Brand Director, you will play a highly visible role partnering across Marketing, Medical, Sales, Market Access, Advocacy and Commercial Data & Analytics (CD&A) teams to accelerate growth, enhance customer engagement, and develop scalable commercial capabilities for the future.Key ResponsibilitiesLead the development and execution of the Nplate patient marketing strategy, with primary responsibility for consumer initiatives, patient market research and branded patient education materials. Partner with the digital marketing lead to ensure integrated omnichannel execution.Own patient advocacy strategy and execution, partnering with advocacy organizations and internal cross-functional teams to strengthen disease awareness, patient education, community engagement, and patient-focused initiatives.Drive Patient Journey and Point-of-Care initiatives by identifying opportunities to improve the patient and customer experience, reduce treatment barriers, and optimize educational resources across the treatment pathway.Partner with Market Access, Patient Services, Sales, Advocacy, and Finance to develop initiatives that improve patient access, affordability, adherence, and treatment continuity.Lead commercial strategy for other high priority customer segments, including advanced practice providers (APPs), pharmacists, integrated delivery networks (IDNs), and other strategic stakeholders to improve customer engagement and support brand growth.Support Opinion Leader (OL) engagement strategy, partnering with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams to ensure coordinated engagement with key hematology thought leaders.Support commercial planning and execution for major hematology congresses, coordinating activities before, during, and after congresses to maximize organizational impact and customer engagement.Support development and execution of the Nplate annual brand strategy and tactical plans, translating strategic priorities into integrated tactical plans and ensuring alignment across patient and other priority customer segments.Manage the Nplate marketing budget, including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources.Coordinate cross-functional execution across Marketing, Medical Affairs, Sales, Legal, Regulatory, Market Access, Commercial Data & Analytics (CD&A), Finance, and external agency partners to ensure timely, compliant, and high-quality delivery of brand priorities.Manage agency partners and Medical/Legal/Regulatory Materials and Compliance review for assigned promotional materials to ensure compliant, high-quality execution delivered on time and within budget.Champion Lifecycle Value Lab (LVL) innovation by participating in commercial experiments on behalf of the Nplate brand, evaluating marketing performance and customer insights, documenting key learnings, and identifying opportunities to optimize commercial execution and inform scalable best practices for the group.Basic QualificationsMaster's degree and 2 years of marketing, commercial, consulting, or pharmaceutical industry experienceORBachelor's degree and 4 years of marketing, commercial, consulting, or pharmaceutical industry experienceORAssociate's degree and 8 years of marketing, commercial, consulting, or pharmaceutical industry experienceORHigh school diploma / GED and 10 years of marketing, commercial, consulting, or pharmaceutical industry experience.Preferred QualificationsPharmaceutical or biotechnology commercial marketing experience.HCP and patient marketing experienceExperience supporting hematology, oncology, rare disease, or specialty care brands.Demonstrated ability to lead complex cross-functional initiatives within a highly matrixed organization.Strong project management and budget management skills with the ability to manage multiple priorities simultaneously.Experience partnering effectively with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations.Familiarity with promotional review processes and systems (e.g., MAC, Veeva PromoMats).Strong analytical mindset with experience translating customer insights into commercial actions.Learning agility with enthusiasm for applying AI, automation, and emerging digital capabilities to improve marketing effectiveness.Excellent written and verbal communication skills with strong executive presence.Demonstrated ability to operate effectively in a fast-paced environment with changing priorities while maintaining high-quality execution.What you can expect of usAs we work to develop treatments that improve patients' lives, we also invest in your professional growth and well-being. At Amgen, you'll join a collaborative culture that values innovation, inclusion, and continuous learning.You'll have the opportunity to work on one of Amgen's most important lifecycle brands while helping shape the future operating model of the Lifecycle Value Lab. Your work will influence strategic commercial decisions, pioneer new capabilities, and contribute directly to sustained growth for one of the company's highest-value hematology assets.Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.A discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plans and bi-annual company-wide shutdownsFlexible work models, including remote work arrangements, where possibleApply nowfor a career that defies imaginationObjects in your future are closer than they appear. Join us.careers.amgen.comApplication deadlineWe will continue accepting applications until we receive a sufficient number or select a candidate for the position.Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation..Salary Range124,124.65USD -167,933.35 USD
Locations
- United States - Remote (Remote)
Skills Required
- promotional review processesintermediate
Required Qualifications
- Master's degree and 2 years of marketing, commercial, consulting, or pharmaceutical industry experience (experience, 2 years)
- Master's degree and 2 years of marketing, commercial, consulting, or pharmaceutical industry experience (experience, 2 years)
Preferred Qualifications
- Pharmaceutical or biotechnology commercial marketing experience. (experience)
- HCP and patient marketing experience (experience)
- Experience supporting hematology, oncology, rare disease, or specialty care brands. (experience)
- Demonstrated ability to lead complex cross-functional initiatives within a highly matrixed organization. (experience)
- Strong project management and budget management skills with the ability to manage multiple priorities simultaneously. (experience)
- Experience partnering effectively with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations. (experience)
- Familiarity with promotional review processes and systems (e.g., MAC, Veeva PromoMats). (experience)
- Strong analytical mindset with experience translating customer insights into commercial actions. (experience)
- Learning agility with enthusiasm for applying AI, automation, and emerging digital capabilities to improve marketing effectiveness. (experience)
- Excellent written and verbal communication skills with strong executive presence. (experience)
- Demonstrated ability to operate effectively in a fast-paced environment with changing priorities while maintaining high-quality execution. (experience)
- Pharmaceutical or biotechnology commercial marketing experience. (experience)
- HCP and patient marketing experience (experience)
- Experience supporting hematology, oncology, rare disease, or specialty care brands. (experience)
- Demonstrated ability to lead complex cross-functional initiatives within a highly matrixed organization. (experience)
- Strong project management and budget management skills with the ability to manage multiple priorities simultaneously. (experience)
- Experience partnering effectively with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations. (experience)
- Familiarity with promotional review processes and systems (e.g., MAC, Veeva PromoMats). (experience)
- Strong analytical mindset with experience translating customer insights into commercial actions. (experience)
- Learning agility with enthusiasm for applying AI, automation, and emerging digital capabilities to improve marketing effectiveness. (experience)
- Excellent written and verbal communication skills with strong executive presence. (experience)
- Demonstrated ability to operate effectively in a fast-paced environment with changing priorities while maintaining high-quality execution. (experience)
Responsibilities
- Reporting to the Nplate Brand Director, you will play a highly visible role partnering across Marketing, Medical, Sales, Market Access, Advocacy and Commercial Data & Analytics (CD&A) teams to accelerate growth, enhance customer engagement, and develop scalable commercial capabilities for the future.
- Lead the development and execution of the Nplate patient marketing strategy, with primary responsibility for consumer initiatives, patient market research and branded patient education materials. Partner with the digital marketing lead to ensure integrated omnichannel execution.
- Own patient advocacy strategy and execution, partnering with advocacy organizations and internal cross-functional teams to strengthen disease awareness, patient education, community engagement, and patient-focused initiatives.
- Drive Patient Journey and Point-of-Care initiatives by identifying opportunities to improve the patient and customer experience, reduce treatment barriers, and optimize educational resources across the treatment pathway.
- Partner with Market Access, Patient Services, Sales, Advocacy, and Finance to develop initiatives that improve patient access, affordability, adherence, and treatment continuity.
- Lead commercial strategy for other high priority customer segments, including advanced practice providers (APPs), pharmacists, integrated delivery networks (IDNs), and other strategic stakeholders to improve customer engagement and support brand growth.
- Support Opinion Leader (OL) engagement strategy, partnering with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams to ensure coordinated engagement with key hematology thought leaders.
- Support commercial planning and execution for major hematology congresses, coordinating activities before, during, and after congresses to maximize organizational impact and customer engagement.
- Support development and execution of the Nplate annual brand strategy and tactical plans, translating strategic priorities into integrated tactical plans and ensuring alignment across patient and other priority customer segments.
- Manage the Nplate marketing budget, including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources.
- Coordinate cross-functional execution across Marketing, Medical Affairs, Sales, Legal, Regulatory, Market Access, Commercial Data & Analytics (CD&A), Finance, and external agency partners to ensure timely, compliant, and high-quality delivery of brand priorities.
- Manage agency partners and Medical/Legal/Regulatory Materials and Compliance review for assigned promotional materials to ensure compliant, high-quality execution delivered on time and within budget.
- Champion Lifecycle Value Lab (LVL) innovation by participating in commercial experiments on behalf of the Nplate brand, evaluating marketing performance and customer insights, documenting key learnings, and identifying opportunities to optimize commercial execution and inform scalable best practices for the group.
- Lead the development and execution of the Nplate patient marketing strategy, with primary responsibility for consumer initiatives, patient market research and branded patient education materials. Partner with the digital marketing lead to ensure integrated omnichannel execution.
- Own patient advocacy strategy and execution, partnering with advocacy organizations and internal cross-functional teams to strengthen disease awareness, patient education, community engagement, and patient-focused initiatives.
- Drive Patient Journey and Point-of-Care initiatives by identifying opportunities to improve the patient and customer experience, reduce treatment barriers, and optimize educational resources across the treatment pathway.
- Partner with Market Access, Patient Services, Sales, Advocacy, and Finance to develop initiatives that improve patient access, affordability, adherence, and treatment continuity.
- Lead commercial strategy for other high priority customer segments, including advanced practice providers (APPs), pharmacists, integrated delivery networks (IDNs), and other strategic stakeholders to improve customer engagement and support brand growth.
- Support Opinion Leader (OL) engagement strategy, partnering with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams to ensure coordinated engagement with key hematology thought leaders.
- Support commercial planning and execution for major hematology congresses, coordinating activities before, during, and after congresses to maximize organizational impact and customer engagement.
- Support development and execution of the Nplate annual brand strategy and tactical plans, translating strategic priorities into integrated tactical plans and ensuring alignment across patient and other priority customer segments.
- Manage the Nplate marketing budget, including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources.
- Coordinate cross-functional execution across Marketing, Medical Affairs, Sales, Legal, Regulatory, Market Access, Commercial Data & Analytics (CD&A), Finance, and external agency partners to ensure timely, compliant, and high-quality delivery of brand priorities.
- Manage agency partners and Medical/Legal/Regulatory Materials and Compliance review for assigned promotional materials to ensure compliant, high-quality execution delivered on time and within budget.
- Champion Lifecycle Value Lab (LVL) innovation by participating in commercial experiments on behalf of the Nplate brand, evaluating marketing performance and customer insights, documenting key learnings, and identifying opportunities to optimize commercial execution and inform scalable best practices for the group.
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