Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.At Caterpillar, we’re committed to our customers, who build a better, more sustainable world with our products, services and solutions. We understand and show the value of why they should choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth. Through it all, we are one team– creating and delivering world-class products, services and solutions superior to the competition. Learn more about the Caterpillar Experience. We are looking for a Marketing Communications Consultant join our Customer Value Solutions & Engagement team working within one of the Constructions Industries newly formed divisions, Customer Solutions Growth Regions. About Customer Solutions Growth Regions Division This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing. The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers. This role is part of the Customer Value Solutions & Engagement team, focused on: Designing solutions that address key customer pain points associated with equipment acquisition and ownership. Leveraging machine telematics and data to drive repairs by the dealer and improve customer uptime. Proactively communicating and training internal and external stakeholders on the value of the solutions we provide. Role Definition: As a Marketing Communications Consultant, you will serve as a regional marketing advisor and execution leader, shaping and delivering integrated marketing communications that accelerate dealer-led growth, customer engagement, demand generation and commercial priorities across diverse African markets.This role partners closely with regional leadership, dealers, product and solution teams, sales teams and global marketing teams to translate CSGR strategy into local relevant scalable, customer‑back marketing programs aligned with industry, market and customer priorities.The role will drive end-to-end marketing effectiveness from audience strategy and campaign execution through lead generation, lead quality, conversion and measurable commercial impact with a strong emphasis on digital enablement and continuous optimization.What You Will Do (Responsibilities):Regional Marketing Communications StrategyDevelop and execute a marketing communications strategy aligned to CSGR go‑to‑market and commercial priorities.Translate global value propositions into locally relevant, customer‑centric messaging that reflects market maturity, customer needs, industry priorities and dealer capability.Ensure consistent positioning across products, solutions, technologies, and services, while allowing local adaptation.Dealer Enablement & Co‑MarketingAct as a marketing consultant to dealers, guiding them on campaign planning, messaging, and execution.Influence dealers to adopt customer focused, demand‑driven marketing approaches across the customer journey aligned with market, industry and commercial opportunities.Support dealers in improving lead generation, lead quality, follow‑up discipline, conversion effectiveness and campaign measurement.Strengthen dealer marketing capability through best practice sharing and scalable marketing approaches. Demand Generation & Campaign ExecutionPlan and deploy integrated marketing campaigns supporting:New product introductionsIndustry and segment growth prioritiesTechnology, digital, and service adoptionCustomer retention and lifecycle opportunitiesLeverage a mix of digital, social, content, and event‑based channels appropriate to local markets.Ensure campaigns are outcome‑driven, with clear objectives tied to pipeline and sales impact.Digital & Customer Engagement FocusDrive increased use of digital marketing and engagement platforms to improve reach, efficiency, and scalability.Partner with digital and CRM teams to support:Lead capture and managementCustomer segmentation and targetingCustomer journey and experience improvementsPromote best practices that improve customer engagement quality— not just volume.Customer Insights & Market IntelligenceCollect and synthesize insights on:Customer needs, behavior and buying driversIndustry and market trendsCompetitive positioningUse insights to refine messaging, prioritize investments, and guide leadership decisions.Agency & Budget ManagementManage regional agencies and external partners with clear KPIs and accountability.Partner with regional counterparts on marketing budget planning and ROI tracking.Evaluate program effectiveness and recommend optimization actions.​What You Have (Basic Skills Required):Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. What Will Put You Ahead (Preferred Skills Required):Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or related field.7 –10+ years of marketing or marketing communications experience, preferably in B2B, industrial, or complex dealer‑based environments.Demonstrated experience in:Integrated marketing campaignsDealer or channel marketingDigital and lead‑based marketing programsStrong ability to work cross‑culturally and cross‑functionally in a regional role.Proven communication, influencing, and stakeholder‑management skills.Comfortable operating in diverse, emerging, and developed market contexts.Fluency in English required - Proficiency in French and Arabic will be an added advantageAdditional Information: Must be able to travel up to 30% (primarily within Africa) Office-based, five days a week in Kempton Park, Johannesburg.Relocation will not be supported.Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.Caterpillar is an Equal Opportunity Employer and considers applicants for all positions. Caterpillar commits itself to the realization of employment equity goals as envisaged in the South-African Employment Equity Act and policies relating to workplace equality. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.For more information, visit https://www.caterpillar.com/en/careers/why-caterpillar.htmlCaterpillar takes data privacy seriously and is committed to compliance with The Protection of Personal Information Act in South Africa. Candidate CVs are used for the limited purpose of evaluating suitability for this job role and deleted from our database when it is no longer needed for the purpose as soon as it is practicable. For more information on Caterpillar’s privacy practices, please visit our Global Data Privacy Statement.NB: The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment. #LI This position requires working onsite five days a week. Visa Sponsorship is not available for this position.Posting Dates:August 31, 2026 - September 10, 2026Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to applyNot ready to apply? Join our Talent Community.