Job Description:Business Title: Associate Technical ArchitectYears of Experience: 8 to 12Job Description: We are looking for an experienced and solution-oriented Associate Technical Architect to lead the design and development of customer data solutions using Salesforce Data Cloud. The ideal candidate will have a strong background in Salesforce Marketing Cloud, Marketing Cloud Personalization (MCP), or other Salesforce clouds, and will have transitioned into working hands-on with Salesforce Data Cloud.This role involves translating business requirements into scalable technical solutions, designing data models, and leading a team of developers to ensure successful delivery. The Associate Technical Architect will work closely with enterprise architects, product owners, and marketing stakeholders to align technical execution with strategic goals.Must-Have Skills:Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activationStrong understanding of Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction StudioExperience in designing and reviewing data models for customer data platformsExperience with EinsteinExperience with Salesforce Sales Cloud or Service CloudAbility to translate business requirements into technical specifications and solution designsProficiency in API integrations (REST, SOAP) and data connectorsStrong skills in SQL, Python, or JavaScript for data manipulation and automationExperience in leading development teams, managing tasks, and ensuring delivery qualityFamiliarity with identity resolution, consent management, and data governanceGood-to-Have Skills:Exposure to Salesforce CRM, Service Cloud, or Commerce CloudKnowledge of cloud platforms (AWS, GCP, Azure) and big data technologiesUnderstanding of CI/CD pipelines, DevOps practices, and containerizationClient-facing experience and ability to lead technical discussions with stakeholdersFamiliarity with audience segmentation, journey orchestration, and personalization strategiesKey Responsibilities:Design and lead implementation of Salesforce Data Cloud solutions aligned with business goalsTranslate business requirements into technical designs and development plansDefine and review data models, schemas, and ingestion pipelinesIntegrate Data Cloud with MCP and other MarTech platforms for activation and personalizationAct as development lead, managing a team of developers and ensuring timely deliveryCollaborate with enterprise architects to align with overall data strategy and governanceEnsure data quality, privacy compliance, and performance optimizationTroubleshoot complex data and integration issues across platformsMentor developers and contribute to technical standards and reusable componentsSupport audience creation, segmentation, and journey orchestration workflowsParticipate in roadmap planning and continuous improvement initiativesEducation Qualification:Bachelors in Engineering with a specialization in Computer Science, Data, ITGraduates from other fields with good communication and analytical skillsCertification (If Any):Salesforce Certified Data Cloud ConsultantSalesforce Certified Marketing Cloud ConsultantMarketing Cloud Personalization Accredited ProfessionalSalesforce Marketing Cloud DeveloperSalesforce Certified AdministratorSalesforce Certified Agent Force SpecialistShift Timing: 12 PM – 10 PMLocation:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:Permanent