The purpose of this role is to lead, develop and improve teams of software engineers with various skills, so that a high-quality end product is delivered. To provide technical guidance, to support analysis and design in order to deliver products aligned to the customer’s requirements and company standards.Job Description:Job DescriptionDetailsBusiness Title: Lead Solutions ArchitectYears of Experience: 8+ yearsAt least 3 to 4 years’ experience in Brazeat least 4 years’ experience in ImplementationJob Description* Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.* Work with the client during discovery phase to develop the use cases and implementation requirements* Document the technical requirements to be used in solution design and for implementation* Serve as a technical liaison and consultant for the client's web and app developers and engineers* Develop necessary code within the platform* Architect and implement tags, SDKs, API connections, and other connectors to enable dataingestion and/or campaign activation across all the client's digital channels* Conduct training, deliver presentations, and lead meetings with clients and partners* Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.* Understand and have experience in using Liquid to set dynamic attributes and events* Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).Must have skillsA minimum of 3-5 years' experience working with Braze* Be certified in Braze* Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects* Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)* Understanding of digital advertising and digital marketing KPIs and metrics* Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.* Excellent written and verbal communication skills.* Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.* Ability to work across multiple projects.* Fluent in English - written and verbal fluencyGood to have skills* Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.* Broader web and database development experience.* Experience with marketing automation platforms or customer data platforms from other vendors.* Ability to work with tag management systems such as Google Tag Manager.* Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.Shift timingWork in client specific time zones IST/GMT/EST / ANZ Time zoneLocation:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:Permanent