The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the work of other architects and delivery of the solution for clients both internal and external, shepherding it through the relevant governance.Job Description:Business Title: Lead Technical ArchitectYears of Experience: 12 Years +Job DescreptionThis role leads technical design, implementation, and optimization of Salesforce Marketing Cloud (SFMC) and Data Cloud for personalized customer experiences. The position focuses on seamless integrations, performance tuning, and cross-team collaboration to deliver scalable solutions. Success ensures high-impact campaigns and robust CRM enhancements.Must have skills• Proven expertise in Salesforce Marketing Cloud• Strong understanding of data architecture, APIs, and customer segmentation; SF Data cloud• Hands on experience with SSJS, SQL and configuring complex solutions, along with integrations - OOTB with Salesforce and custom with tech stacks such as AWS• Experience in designing scalable personalization solutions.• Excellent communication and stakeholder management skills.Good to have skillsExperience with Agile/Scrum methodologies for project management.Familiarity with additional Salesforce certifications (e.g., Marketing Cloud Developer or Administrator).Knowledge of AMPscript for advanced email personalization.Proficiency in AWS services like Lambda, S3, or API Gateway for custom integrations.Background in marketing automation tools (e.g., Marketo, HubSpot).Understanding of CI/CD pipelines and tools like Jenkins or GitHub Actions.Experience with data visualization tools (e.g., Tableau, Power BI) for campaign analytics.Prior work in regulated industries (e.g., finance, healthcare) for compliance-aware implementations.Key responsibiltes• Lead the technical design and implementation of Salesforce Marketing Cloud and Data Cloud• Collaborate with cross-functional teams to define personalization strategies and customer journeys.• Ensure seamless integration with existing CRM and data platforms.• Provide technical guidance and best practices throughout the project lifecycle.• Troubleshoot and optimize performance across personalization campaigns; and MC platforms• Do configuration work and align with QA on best testing strategy; follow deployment best practicesSoft skills:• Effective Communication Clear and confident communication, especially in cross-functional and client-facing roles• Problem-Solving & Critical Thinking proactively and think strategically, especially in dynamic environments• Collaboration & Teamwork A strong team spirit and the ability to work well with others across departments• Customer Orientation Being able to understand and respond to customer needs effectively• Resilience & Stress Management The ability to handle pressure and remain focused during challenging situationsEducation Qulification: BE/BTechCertification If Any1. Salesforce Marketing Cloud Architect2. Salesforce Data Cloud Consultant (Good to Have)Shift timingWork in client specific time zones IST/GMT/EST / ANZ Time zoneLocation:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:Permanent