Manager, Planning
Dentsu
Manager, Planning
Job Description
Job Description:Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to-day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives. Key: Responsibilities: Experience working on one large account Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc) Experience with upper funnel media awareness campaigns Ability to coordinate with creative agencies on creative assets and accounts needs Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio) Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives Helps evaluate timelines and manage day to day deliverables Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights Managing a large Media Budget and Flowchart Drive media channel selection and be forward thinking on new opportunities Qualifications: 3 - 4 years of total experience Relevant media planning and buying experience with specific digital focus English Language proficiency for email and verbal client communication Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc. Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.) Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum Strong analytical skills, ability to relate results to client business objectives Strong project management skills. Excellent communication and negotiation skills. #LI-CA2Location:Buenos AiresBrand:IprospectTime Type:Full timeContract Type:Permanent
Locations
- Buenos Aires
Skills Required
- specific digital focusintermediate
Required Qualifications
- 3 - 4 years of total experience (experience, 4 years)
- 3 - 4 years of total experience (experience, 4 years)
- Relevant media planning and buying experience with specific digital focus (experience)
- Relevant media planning and buying experience with specific digital focus (experience)
- English Language proficiency for email and verbal client communication (experience)
- English Language proficiency for email and verbal client communication (experience)
- Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc. (experience)
- Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc. (experience)
- Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.) (experience)
- Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.) (experience)
- Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum (experience)
- Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum (experience)
- Strong analytical skills, ability to relate results to client business objectives (experience)
- Strong analytical skills, ability to relate results to client business objectives (experience)
- Strong project management skills. (experience)
- Strong project management skills. (experience)
- Excellent communication and negotiation skills. (experience)
- Excellent communication and negotiation skills. (experience)
Responsibilities
- Experience working on one large account
- Experience working on one large account
- Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
- Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
- Experience with upper funnel media awareness campaigns
- Experience with upper funnel media awareness campaigns
- Ability to coordinate with creative agencies on creative assets and accounts needs
- Ability to coordinate with creative agencies on creative assets and accounts needs
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
- Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
- Helps evaluate timelines and manage day to day deliverables
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Managing a large Media Budget and Flowchart
- Managing a large Media Budget and Flowchart
- Drive media channel selection and be forward thinking on new opportunities
- Drive media channel selection and be forward thinking on new opportunities
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