The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product.Job Description:Role OverviewWe are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.Key Responsibilities1. Brand Identity & Systems• Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration• Develop brand guidelines and design toolkits that other teams can use without breaking the system• Translate brand positioning and strategy into compelling visual identity• Own design quality from early concepting through to final delivery2. Collaboration & Presentation• Work closely with Creative leads to align brand expression with strategy• Present work clearly and confidently to internal stakeholders and clients– Articulate the thinking behind every creative decision• Contribute to pitches and new business presentations, often under tight timelines• Mentor junior designers and provide clear, actionable feedback.3. AI-Powered Creation• Use AI tools to accelerate ideation and visual exploration:– Midjourney, Adobe Firefly, Magnific4. Speed, Quality & Scale• Manage multiple projects simultaneously without losing quality• Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA• Adapt brand systems for bilingual English/Arabic applicationsRequired SkillsSoftware• Adobe Illustrator• Adobe Photoshop• Adobe InDesign• FigmaAI Tools• Midjourney / Adobe Firefly• Magnific / Topaz for image enhancementExperience Profile• 5–7 years in branding and visual identity design• Agency experience• Portfolio demonstrating identity systems built from scratch or significantly evolved• GCC / Saudi market understandingPersonality & Mindset• Thinks in systems, executes with precision• Curious about AI and actively integrates new tools into workflow• Strong visual taste and cultural awareness• Reliable and self-driven under deadline pressureLocation:CairoBrand:DentsuTime Type:Full timeContract Type:Permanent