Senior Performance Manager
Dentsu
Senior Performance Manager
Job Description
Job Description: About Dentsu Group (dentsu) Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. Job Description The purpose of this role is to lead and manage the paid media performance portfolio which comprise of media channels including Paid Search, Paid Social, Display and Programmatic, be responsible for the execution of the strategy and planning, communication and performance of client KPIs; and maintain adherence to deadlines and best practices. At its core, the role of the Senior Performance Manager is to plan and implement paid media campaigns across all relevant biddable media channels / platforms to achieve the business goals and objectives of our clients. This will require a strong channel knowledge and ability to identify opportunities to drive new media initiatives and client business outcomes. The role will include management and oversight of a team of performance specialists. Key responsibilities and accountabilities: Strategic Performance Marketing Responsible for media planning and activation across Paid Search, Social, Programmatic, Display – with ability to build, manage, optimise and troubleshoot varied campaigns that span the marketing funnel. Demonstrate advanced Performance knowledge and expertise on Paid Search, Paid Social, Programmatic and Display platforms and building relationships with key partners. Develop and foster an effective working relationship with key media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best in class campaigns. This includes identifying potential alpha / beta tests. Build an understanding of the client’s business and digital marketing objectives that should inform how paid media strategy and plans are built. Be comfortable and confident manipulating large data sets accurately, providing meaningful and actionable insights to optimise for client KPIs, and building informed forecasts of performance outcomes. Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders. Leading the team of performance specialists to ensure end to end campaign delivery, ensuring that all team deliverables are up-to-date and accurate by required deadlines (reports, plans, billings, PCAs, etc.) Requirements Minimum 6-8 years experience within Performance Marketing roles, responsible for planning and achieving performance related targets Proven knowledge and hands on experience with Paid Search (mandatory), Paid Social, Programmatic and Display channels, including hands on experience with platforms such as: Paid Search: Google Ads, Google SA360 [Required], Microsoft Bing Paid Social: Meta, LinkedIn Programmatic: DV360 Display: Managed service vendors Excellent stakeholder management and communication skills Strong Analytical Skills and Knowledge in performance measurement platforms and analytics tools – Google CM360, Google/Adobe Analytics A proven record with large, complex campaigns Clear verbal and written communication skills, including a high level of English grammar Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships and ability to lead meetings both internally and externally in relation to performance, activation and delivery. Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment. Demonstrates entrepreneurialism and initiative taking ‘Hands-on’ approach to team and operations: Effective organisation and time management of one’s self and the team Inclusion and DiversityWe’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.Keeping connectedPlease visit our website to find out more and connect with us on social.www.dentsu.com#LI-DNILocation:SingaporeBrand:CaratTime Type:Full timeContract Type:Permanent
Locations
- Singapore
Skills Required
- Paid Searchintermediate
- platforms such asintermediate
Required Qualifications
- Minimum 6-8 years experience within Performance Marketing roles, responsible for planning and achieving performance related targets (experience, 8 years)
- Minimum 6-8 years experience within Performance Marketing roles, responsible for planning and achieving performance related targets (experience, 8 years)
- Proven knowledge and hands on experience with Paid Search (mandatory), Paid Social, Programmatic and Display channels, including hands on experience with platforms such as: (experience)
- Proven knowledge and hands on experience with Paid Search (mandatory), Paid Social, Programmatic and Display channels, including hands on experience with platforms such as: (experience)
- Paid Search: Google Ads, Google SA360 [Required], Microsoft Bing (experience)
- Paid Search: Google Ads, Google SA360 [Required], Microsoft Bing (experience)
- Paid Social: Meta, LinkedIn (experience)
- Paid Social: Meta, LinkedIn (experience)
- Programmatic: DV360 (experience)
- Programmatic: DV360 (experience)
- Display: Managed service vendors (experience)
- Display: Managed service vendors (experience)
- Excellent stakeholder management and communication skills (experience)
- Excellent stakeholder management and communication skills (experience)
- Strong Analytical Skills and Knowledge in performance measurement platforms and analytics tools – Google CM360, Google/Adobe Analytics (experience)
- Strong Analytical Skills and Knowledge in performance measurement platforms and analytics tools – Google CM360, Google/Adobe Analytics (experience)
- A proven record with large, complex campaigns (experience)
- A proven record with large, complex campaigns (experience)
- Clear verbal and written communication skills, including a high level of English grammar (experience)
- Clear verbal and written communication skills, including a high level of English grammar (experience)
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships and ability to lead meetings both internally and externally in relation to performance, activation and delivery. (experience)
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships and ability to lead meetings both internally and externally in relation to performance, activation and delivery. (experience)
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment. (experience)
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment. (experience)
- Demonstrates entrepreneurialism and initiative taking (experience)
- Demonstrates entrepreneurialism and initiative taking (experience)
- ‘Hands-on’ approach to team and operations: Effective organisation and time management of one’s self and the team (experience)
- ‘Hands-on’ approach to team and operations: Effective organisation and time management of one’s self and the team (experience)
Responsibilities
- Strategic Performance Marketing
- Responsible for media planning and activation across Paid Search, Social, Programmatic, Display – with ability to build, manage, optimise and troubleshoot varied campaigns that span the marketing funnel.
- Responsible for media planning and activation across Paid Search, Social, Programmatic, Display – with ability to build, manage, optimise and troubleshoot varied campaigns that span the marketing funnel.
- Demonstrate advanced Performance knowledge and expertise on Paid Search, Paid Social, Programmatic and Display platforms and building relationships with key partners.
- Demonstrate advanced Performance knowledge and expertise on Paid Search, Paid Social, Programmatic and Display platforms and building relationships with key partners.
- Develop and foster an effective working relationship with key media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best in class campaigns. This includes identifying potential alpha / beta tests.
- Develop and foster an effective working relationship with key media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best in class campaigns. This includes identifying potential alpha / beta tests.
- Build an understanding of the client’s business and digital marketing objectives that should inform how paid media strategy and plans are built.
- Build an understanding of the client’s business and digital marketing objectives that should inform how paid media strategy and plans are built.
- Be comfortable and confident manipulating large data sets accurately, providing meaningful and actionable insights to optimise for client KPIs, and building informed forecasts of performance outcomes.
- Be comfortable and confident manipulating large data sets accurately, providing meaningful and actionable insights to optimise for client KPIs, and building informed forecasts of performance outcomes.
- Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders.
- Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders.
- Leading the team of performance specialists to ensure end to end campaign delivery, ensuring that all team deliverables are up-to-date and accurate by required deadlines (reports, plans, billings, PCAs, etc.)
- Leading the team of performance specialists to ensure end to end campaign delivery, ensuring that all team deliverables are up-to-date and accurate by required deadlines (reports, plans, billings, PCAs, etc.)
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