Job Description

Locations

• Shanghai - Haisu Plaza

Skills Required

• Baiduintermediate
• AI toolsintermediate
• SEOintermediate
• good communicationintermediate
• Englishintermediate

Required Qualifications

• · Associate Manager: ~3–4 years of SEO experience (experience, 4 years)
• · Manager: 5+ years of SEO experience (experience, 5 years)
• · Hands-on experience with Baidu, Google, and Bing SEO (experience)
• · Experience supporting or leading international SEO programs (experience)
• · Strong understanding of technical SEO fundamentals (experience)
• · Familiarity with AI tools and workflows for SEO or digital marketing (e.g., content generation, analysis, automation) (experience)
• · Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.) (experience)
• · Data-driven mindset with strong analytical and problem-solving skills (experience)
• · Client-facing experience with good communication and presentation skills (experience)
• · Ability to manage multiple projects in a fast-paced agency environment (experience)
• · Fluent in Mandarin; strong working proficiency in English (experience)

Responsibilities

• · Lead SEO strategy and execution for client accounts across domestic China and international markets
• · Develop SEO roadmaps covering technical SEO, on-page optimization, content strategy, and authority building
• · Drive organic performance across Baidu, Google, and Bing, adapting strategies to different platforms and markets
• · Apply AI-driven SEO approaches to improve keyword research, content planning, optimization, and performance analysis
• · Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation)
• · Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization
• · Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data
• · Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients
• · Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders
• · Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally
• · Support new business pitches and contribute to SEO thought leadership within Merkle China
• · Mentor junior team members and contribute to team capability building (scope dependent on level)

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