The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.Job Description:Business Title Technical LeadYears of Experience6+ YearsMust have skills :1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)4. API Integrations – SOAP, REST5. Strong Communication Skills6. Problem Solving and Result Orientation7. Excellent in Ampscript HTML, CSS.Job Description• Strong hands-on experience with Marketing Cloud.• Knowledge of MC Connect (to CRM, DC, MCI, etc)• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)• Advanced knowledge of AMPscript• Understanding of and ability to write SSJS, JavaScript• Practical knowledge of HTML, CSS, JavaScript• Build & configure automations for data processing and data import, including data lookup and updates to CRM• Build & configure customer Journeys• Manage requests for complex journey optimizations• Build and test advanced features included in customer journeys, web forms, data integrations• Code review and testing (both SIT and UAT)Soft Skills:• Engage with client to derive requirements and consult client on best practices• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.• Cooperate with client marketing managers on daily bases to support adoption• Provides constant consultations and trainings for campaign managers.Cross platform skills• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).• Segment creation in Data Cloud• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platform.• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools• Interfaces directly with internal teams to address and manage client requests• Responds to internal requests for support assistance on deployed campaign platforms within our production organization• Understands, customizes and optimizes the entire campaign management process to include new campaign requirements, development test, production execution and quality control• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production.Good to have skills1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms3. Programming experience (Javascript / Java / VB / C# / PHP)Education Qualification1. Bachelor's degree or higher in Engineering Certification If Any1. Salesforce Marketing Cloud Certifications2. Multi Solution Architect (Nice to Have) Shift timingWork in client specific time zones IST/GMT/EST / ANZ Time zoneLocation:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:Permanent