Job Description:Business Title: Technical Lead – CDP PlatformsYears of Experience: 5 to 9Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.Must-Have Skills:Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activationStrong understanding of identity resolution, consent management, and customer profile stitchingExperience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction StudioProficiency in API integrations (REST, SOAP) and data connectorsStrong skills in SQL, Python, or JavaScript for data manipulation and automationExperience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimizationGood-to-Have Skills:Experience with Salesforce CRM, Service Cloud, or Commerce CloudKnowledge of cloud platforms (AWS, GCP, Azure) and big data technologiesExperience with CI/CD pipelines, DevOps practices, and containerizationClient-facing experience and ability to lead technical discussions with stakeholdersFamiliarity with audience segmentation, journey orchestration, and personalization strategiesKey Responsibilities:Lead the technical design and implementation of Salesforce Data Cloud solutionsArchitect data models and ingestion pipelines for unified customer profilesIntegrate Data Cloud with MCP and other MarTech platforms for activation and personalizationCollaborate with business stakeholders to translate requirements into scalable solutionsGuide development teams in building reusable components and automation scriptsEnsure data quality, performance optimization, and privacy complianceTroubleshoot complex data and integration issues across platformsMentor junior engineers and contribute to technical standards and best practicesSupport audience creation, segmentation, and journey orchestration workflowsEvaluate emerging technologies and contribute to roadmap planning for Data Cloud adoptionEducation Qualification:Bachelors in Engineering with a specialization in Computer Science, Data, ITGraduates from other fields with good communication and analytical skillsCertification (If Any):Salesforce Certified Data Cloud ConsultantSalesforce Certified Marketing Cloud ConsultantMarketing Cloud Personalization Accredited ProfessionalSalesforce Marketing Cloud DeveloperSalesforce Certified AdministratorSalesforce Certified Agent Force SpecialistShift Timing: 12 PM – 10 PMLocation:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:Permanent