Job Description

Locations

• Germany, Hamburg

Required Qualifications

• You’ll be an experienced senior commercial leader with a strong understanding of the On-Trade and a track record of turning strategy into measurable in-market results. (experience)
• Extensive commercial leadership experience within the On-Trade, ideally gained within beverage alcohol, FMCG or another distribution-led business. (experience)
• Experience working across multiple DACH markets and a strong understanding of the commercial landscape in Germany, Austria and/or Switzerland. (experience)
• A strong track record of developing and delivering commercial strategies that drive sustainable, profitable growth. (experience)
• Experience leading sizeable sales organisations, including field sales and third-party or agency models. (experience)
• Strong Route-to-Market expertise, with experience managing wholesalers, distributors and strategic customer partnerships. (experience)
• A good understanding of outlet segmentation, consumer occasions, path-to-purchase and the dynamics of bars, restaurants, nightlife and hospitality. (experience)
• Strong commercial and financial acumen, including ownership of budgets, investments, profitability and ROI. (experience)
• The ability to turn consumer, customer and market insight into clear commercial priorities and execution plans. (experience)
• Strong leadership, influencing and negotiation skills, with experience operating across complex, cross-functional and multi-market organisations. (experience)
• Extensive commercial leadership experience within the On-Trade, ideally gained within beverage alcohol, FMCG or another distribution-led business. (experience)
• Experience working across multiple DACH markets and a strong understanding of the commercial landscape in Germany, Austria and/or Switzerland. (experience)
• A strong track record of developing and delivering commercial strategies that drive sustainable, profitable growth. (experience)
• Experience leading sizeable sales organisations, including field sales and third-party or agency models. (experience)
• Strong Route-to-Market expertise, with experience managing wholesalers, distributors and strategic customer partnerships. (experience)
• A good understanding of outlet segmentation, consumer occasions, path-to-purchase and the dynamics of bars, restaurants, nightlife and hospitality. (experience)
• Strong commercial and financial acumen, including ownership of budgets, investments, profitability and ROI. (experience)
• The ability to turn consumer, customer and market insight into clear commercial priorities and execution plans. (experience)
• Strong leadership, influencing and negotiation skills, with experience operating across complex, cross-functional and multi-market organisations. (experience)
• Above all, you’ll combine strategic thinking with an entrepreneurial mindset – someone who can see the bigger commercial opportunity, make clear choices and then mobilise teams and partners to deliver it. (experience)

Responsibilities

• Shape the DACH On-Trade strategy – define where and how we win across Germany, Austria and Switzerland, using consumer, customer and market insight to identify the biggest opportunities for growth.
• Drive brilliant in-market execution – set clear standards for outlet coverage, visibility, activation, menu presence and advocacy, ensuring our brands show up consistently and effectively at the point of consumption.
• Lead our Route-to-Market strategy – optimise our wholesale and distribution model to maximise availability, reach and profitable growth, while building strong long-term partnerships with key wholesalers and distributors.
• Lead and develop our On-Trade sales organisation – including direct, third-party and agency teams, ensuring we have the right coverage, capabilities and resources in place to deliver.
• Own the DACH Beer business – lead our distributor partnerships and commercial performance across all channels, ensuring strong execution, prioritisation and alignment with the wider DACH strategy.
• Deliver sustainable commercial growth – use performance data, market insight and strong financial judgement to make clear choices on investment, resources and opportunities.
• Work across the business to make it happen – partner closely with Marketing, Finance, Supply and Logistics to turn strategy into strong commercial and operational delivery.
• Shape the DACH On-Trade strategy – define where and how we win across Germany, Austria and Switzerland, using consumer, customer and market insight to identify the biggest opportunities for growth.
• Drive brilliant in-market execution – set clear standards for outlet coverage, visibility, activation, menu presence and advocacy, ensuring our brands show up consistently and effectively at the point of consumption.
• Lead our Route-to-Market strategy – optimise our wholesale and distribution model to maximise availability, reach and profitable growth, while building strong long-term partnerships with key wholesalers and distributors.
• Lead and develop our On-Trade sales organisation – including direct, third-party and agency teams, ensuring we have the right coverage, capabilities and resources in place to deliver.
• Own the DACH Beer business – lead our distributor partnerships and commercial performance across all channels, ensuring strong execution, prioritisation and alignment with the wider DACH strategy.
• Deliver sustainable commercial growth – use performance data, market insight and strong financial judgement to make clear choices on investment, resources and opportunities.
• Work across the business to make it happen – partner closely with Marketing, Finance, Supply and Logistics to turn strategy into strong commercial and operational delivery.

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