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Brand Manager, Away From Home - Philadelphia

Kraft Heinz

Brand Manager, Away From Home - Philadelphia

full-timePosted: Aug 4, 2026Updated: Sep 3, 2026IL, Chicago

Job Description

Job DescriptionJob PurposeThis Brand Manager role will have direct ownership of PHILADELPHIA in our Away from Home foodservice business. This role will be responsible for developing brand business strategy, portfolio management, commercialization, and integrated communications planning to accelerate growth. If you are passionate about building brands and delivering measurable results, this is the role for you. This role is responsible for ensuring that consumers engage with our brands consistently across Away from Home channels, and in support of our operator customers. You will also own the three-year growth plan for your portfolio. This role requires creative collaboration with internal stakeholders, including Philadelphia retail team, AFH innovation, R&D, AFH Sales, and external agency partners.Essential Functions & ResponsibilitiesBusiness and Brand Strategy· Apply business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives· Delivery monthly Consumption/Share Analysis with outlined action items to deliver brand share growth· Ongoing Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogsInnovation & Renovation· Develop and implement a three-year product portfolio plan leveraging consumer and operator insights· Closely partner and consult with innovation team to ensure the Philadelphia pipeline is alignment with the Brand's growth strategy· Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projectsBrand Communications· Lead B2B and B2B2C media strategy and execution for the PHILADELPHIA brand within the Away from Home channels and with customer partners· Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan· Deliver comms-driven partnership ideas that help win new business· Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions· Drive discussions during management presentations with platform GM, and business unit PresidentExpected Experience & Required Skills· Seasoned experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media)· Bachelor’s degree preferred· Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development· Experience in cross-functional team management· Ability to handle simultaneous projects and deliver in agreed upon timelines· Experience with marketing campaign developmentOur Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.New Hire Base Salary Range:$120,800.00 - $151,000.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factorsBenefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:Physical - Medical, Prescription Drug, Dental, Vision, Screenings/AssessmentsSocial - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, TrainingEmotional – Employee Assistance Program , Wellbeing Programs, Family Support ProgramsFinancial – 401k, Life, Accidental Death & Dismemberment, DisabilityLocation(s)Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

Locations

  • IL, Chicago

Skills Required

  • marketing for an establishedintermediate
  • marketing plan developmentintermediate
  • cross-functional team managementintermediate
  • marketing campaign developmentintermediate

Required Qualifications

  • · Seasoned experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media) (experience)

Preferred Qualifications

  • · Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development (experience)
  • · Experience in cross-functional team management (experience)
  • · Ability to handle simultaneous projects and deliver in agreed upon timelines (experience)
  • · Experience with marketing campaign development (experience)

Responsibilities

  • Business and Brand Strategy
  • · Apply business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives
  • · Delivery monthly Consumption/Share Analysis with outlined action items to deliver brand share growth
  • · Ongoing Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs
  • Innovation & Renovation
  • · Develop and implement a three-year product portfolio plan leveraging consumer and operator insights
  • · Closely partner and consult with innovation team to ensure the Philadelphia pipeline is alignment with the Brand's growth strategy
  • · Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
  • Brand Communications
  • · Lead B2B and B2B2C media strategy and execution for the PHILADELPHIA brand within the Away from Home channels and with customer partners
  • · Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan
  • · Deliver comms-driven partnership ideas that help win new business
  • · Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
  • · Drive discussions during management presentations with platform GM, and business unit President

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