Brand Manager
Kraft Heinz
Brand Manager
Job Description
Job DescriptionBrand Manager Opportunity to grow your career with Kraft Heinz! Flexible work arrangement – 3 days in office, 2 days remote Collaborative and dynamic work environment Kickstart Your Career with Kraft Heinz! Are you looking to grow your career in Marketing? Do you want to join a dynamic team with a proven track record of internal growth and career advancement opportunities? We have an exciting permanent opportunity for a Brand Manager (6 Month Contract) to join our Marketing team, based in Southbank. This is a 6 month contract positionThe CompanyThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.Key position responsibilities include, but not limited to:Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ Liaise with agencies to develop & execute marketing & advertising campaigns Monitor brand performance and develop consumer insights through research tools and reporting Support annual budgeting, quarterly forecasting and manage monthly A&P spend Communication and coordination across cross-functional teams including Sales, Operations and Management Perform assigned tasks by all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs and goals. Uphold Kraft Heinz values and work in a way that contributes to the company’s vision. What you'll bring:Strong project management experience on NPD, renovation and advertising Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred) Exceptional stakeholder management to lead cross-functional teams while also managing expectations Problem solver who can think outside the box, with resiliency to bounce back from setbacks Striving for excellence in a high-paced working environment A number of years experience in the Marketing Field preferably in FMCGBenefits of working with us:Hybrid Working – Flexibility around when and where you workLeave Options – Volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matterGreat Place to Work certification in Australia and New ZealandIn House Training ProgramsReady to make an Impact?If you're a Marketing professional, a collaborative team player, and passionate about delivering value, we want to hear from you. We will review applications on a rolling basis and reserve the right to close this job posting at any time.Location(s)Freshwater Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Locations
- Freshwater
Skills Required
- Marketing Field preferably in FMCGintermediate
Required Qualifications
- Strong project management experience on NPD, renovation and advertising (experience)
- Strong project management experience on NPD, renovation and advertising (experience)
- Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred) (experience)
- Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred) (experience)
- Exceptional stakeholder management to lead cross-functional teams while also managing expectations (experience)
- Exceptional stakeholder management to lead cross-functional teams while also managing expectations (experience)
- Problem solver who can think outside the box, with resiliency to bounce back from setbacks (experience)
- Problem solver who can think outside the box, with resiliency to bounce back from setbacks (experience)
- Striving for excellence in a high-paced working environment (experience)
- Striving for excellence in a high-paced working environment (experience)
- A number of years experience in the Marketing Field preferably in FMCG (experience)
Responsibilities
- Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits
- Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits
- Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan
- Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan
- Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
- Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
- Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio
- Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio
- Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ
- Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ
- Liaise with agencies to develop & execute marketing & advertising campaigns
- Liaise with agencies to develop & execute marketing & advertising campaigns
- Monitor brand performance and develop consumer insights through research tools and reporting
- Monitor brand performance and develop consumer insights through research tools and reporting
- Support annual budgeting, quarterly forecasting and manage monthly A&P spend
- Support annual budgeting, quarterly forecasting and manage monthly A&P spend
- Communication and coordination across cross-functional teams including Sales, Operations and Management
- Communication and coordination across cross-functional teams including Sales, Operations and Management
- Perform assigned tasks by all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs and goals.
- Perform assigned tasks by all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs and goals.
- Uphold Kraft Heinz values and work in a way that contributes to the company’s vision.
- Uphold Kraft Heinz values and work in a way that contributes to the company’s vision.
Benefits
- general: Hybrid Working – Flexibility around when and where you work
- general: Leave Options – Volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
- general: Great Place to Work certification in Australia and New Zealand
- general: In House Training Programs
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