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National Account Manager - Asda

Kraft Heinz

National Account Manager - Asda

full-timePosted: Aug 5, 2026Updated: Sep 3, 2026London - The Shard

Job Description

Job DescriptionAbout the PositionWe have an excellent opportunity available for an ambitious and entrepreneurial National Account Manager to make a difference at Kraft Heinz. This role lies within the UKI business unit, reporting into our ASDA Account Lead as part of our Retail Sales team.New Ventures is our growth engine – the part of the business where we act more like a startup. We’re a small player in Pasta Sauces with enormous headroom, backed by a genuinely differentiated, clean-label product that speaks to a shopper the category hasn’t properly served yet. You’ll own the New Ventures portfolio at ASDA end to end: build the proposition, pitching new product to the buyer, landing it on shelf with excellent execution, and establish long-term partnerships to set the business up for future success.What you’ll doFull P&L ownership of the New Ventures business within ASDA with key delivery of top-line sales, share and profit for your category.Pitch and land new product. Lead sales pitches and negotiations across all new products, concepts and commercial propositions.Create and execute winning customer plans, leading JBPs for your area, and translating strategy into clear priorities, actions and milestones to deliver the defined business objectivesActivate with impact. Drive brilliant execution instore and online (range, availability, distribution, secondary display execution and activation), working closely with supply, category, finance and field teamsBuild long-term partnerships with external and internal stakeholders, influencing cross-functional teams to unlock business growthDrive efficiency in forecasting and manage risks/opportunities, using sales data and market insight to provide accurate visibility and decisive actionsWhat you’ll need3+ years in account management roles and proven track record of exceeding targets and delivering commercial resultsA strong record of pitching and landing new productsStart-up instincts: comfort with ambiguity, incomplete data and no established playbook.Resilience and pace: in a challenger business you’ll hear ‘no’ more often than you would elsewhere. You see setbacks as opportunities and can pivot to try new approachesStrong sales and negotiation capability. You combine analytical rigour with storytelling to unlock growth and drive sales.Excellent interpersonal skills and high personal credibility: you can communicate, present and influence across external customers and internal functions, and translate opportunity into executable plans.Minimum Bachelor’s degreeProfessional AttributesConsumer and Customer FocusYou understand the shopper and speak your customer’s language, finding creative commercial opportunities that win for the shopper, customer and Kraft Heinz.Execution obsessedYou understand and execute brilliant basics to drive sales performance, using data driven insights to problem solve and find solutionsBias for ActionYou are results driven, act with pace and are proactive, not reactive.Ownership and disciplineYou defend value in tough calls, have strong rigor and control over fundamentals, and challenge the status quoWhat we offer you An ambitious employer with an industry-recognised career development pathwayA meritocratic, pay for performance approachA fun, collaborative office culture that celebrates good food and good times with regular events and socialsAn active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environmentFlexible and hybrid working approach, including ability to work from abroadFamily-friendly; market leading parental leave benefits & sponsored nursery schemeEmployee discount on Heinz products!WellbeingPrivate medical cover & Digital GPComprehensive Life Assurance & Group Income ProtectionExclusive gym discounts & cycle to work schemePremium membership to Calm AppA variety of amazing sports teams & clubs!3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast)As a Disability Confident employer, we are happy to accommodate any reasonable adjustments you may need during our screening and interview process.Location(s)London - The Shard Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Locations

  • London - The Shard

Required Qualifications

  • 3+ years in account management roles and proven track record of exceeding targets and delivering commercial results (experience, 3 years)
  • A strong record of pitching and landing new products (experience)
  • Start-up instincts: comfort with ambiguity, incomplete data and no established playbook. (experience)
  • Resilience and pace: in a challenger business you’ll hear ‘no’ more often than you would elsewhere. You see setbacks as opportunities and can pivot to try new approaches (experience)
  • Strong sales and negotiation capability. You combine analytical rigour with storytelling to unlock growth and drive sales. (experience)
  • Excellent interpersonal skills and high personal credibility: you can communicate, present and influence across external customers and internal functions, and translate opportunity into executable plans. (experience)
  • Minimum Bachelor’s degree (degree)

Responsibilities

  • Full P&L ownership of the New Ventures business within ASDA with key delivery of top-line sales, share and profit for your category.
  • Pitch and land new product. Lead sales pitches and negotiations across all new products, concepts and commercial propositions.
  • Create and execute winning customer plans, leading JBPs for your area, and translating strategy into clear priorities, actions and milestones to deliver the defined business objectives
  • Activate with impact. Drive brilliant execution instore and online (range, availability, distribution, secondary display execution and activation), working closely with supply, category, finance and field teams
  • Build long-term partnerships with external and internal stakeholders, influencing cross-functional teams to unlock business growth
  • Drive efficiency in forecasting and manage risks/opportunities, using sales data and market insight to provide accurate visibility and decisive actions

Benefits

  • general: An ambitious employer with an industry-recognised career development pathway
  • general: A meritocratic, pay for performance approach
  • general: A fun, collaborative office culture that celebrates good food and good times with regular events and socials
  • general: An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment
  • general: Flexible and hybrid working approach, including ability to work from abroad
  • general: Family-friendly; market leading parental leave benefits & sponsored nursery scheme
  • general: Employee discount on Heinz products!

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