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Senior National Account Manager - ASDA Meals

Kraft Heinz

Senior National Account Manager - ASDA Meals

full-timePosted: Aug 4, 2026Updated: Sep 3, 2026London - The Shard

Job Description

Job DescriptionWe have an excellent opportunity available for an experienced Senior National Account Manager to make a difference at Kraft Heinz. This role lies within the UKI business unit, reporting into our ASDA Account Lead as part of our Retail Sales team.You will be responsible for growing and managing our Meals portfolio with ASDA, owning a $75M P&L and delivering sales, profit and share through strong customer partnerships and excellent execution. We are the #1 brand across the canned beans & pasta, and canned soup category, so you will be working in partnership with ASDA to grow the category and drive our business. You’ll be working in a high performing team, alongside peers always trying to reach the next level. Get ready for a lot of exposure to internal senior stakeholders!What you’ll doFull P&L ownership of the meals business within ASDA with key delivery of top-line sales, share and profit for your category.Create and execute winning customer plans, leading JBPs for your area, and translating strategy into clear priorities, actions and milestones to deliver the defined business objectivesBuild long-term partnerships with external and internal stakeholders, influencing cross-functional teams to unlock business growthLead sales pitches and negotiations across all new products, concepts and commercial propositionsDrive brilliant execution instore and online (range, availability, distribution, secondary display execution and activation), working closely with supply, category, finance and field teamsDrive efficiency in forecasting and manage risks/opportunities, using sales data and market insight to provide accurate visibility and decisive actionsCoach and develop one direct report, helping them perform at their bestWhat you’ll needGuideline 4+ years in account management roles within UK&I retail and proven track record of exceeding targets and delivering commercial resultsExperience managing and coaching others or strong evidence of coaching/leadership capabilityStrong sales and negotiation capability, with experience influencing value-based outcomesInterpersonal skills and high personal credibility is required to build relationships between external customers and internal functions to align both requirements and resolve issues (ability to communicate, present and influence). Particular customer centric focus needed to identify opportunities, build and translate activity into executable plansMinimum Bachelor’s degreeProfessional AttributesConsumer and Customer FocusYou understand the shopper and speak your customer’s language, finding creative commercial opportunities that win for the shopper, customer and Kraft Heinz.Execution obsessedYou understand and execute brilliant basics to drive sales performance, using data driven insights to problem solve and find solutionsBias for ActionYou are results driven, act with pace and are proactive, not reactive.Collaborative LeaderYou build trust with teams around you, understanding how good rapport can drive relationships and working closely with cross-functional teams to influence business growth.Ownership and disciplineYou defend value in tough calls, have strong rigor and control over fundamentals, and challenge the status quoWhat we offer you An ambitious employer with an industry-recognised career development pathwayA meritocratic, pay for performance approachA fun, collaborative office culture that celebrates good food and good times with regular events and socialsAn active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environmentFlexible and hybrid working approach, including ability to work from abroadFamily-friendly; market leading parental leave benefits & sponsored nursery schemeEmployee discount on Heinz products!WellbeingPrivate medical cover & Digital GPComprehensive Life Assurance & Group Income ProtectionExclusive gym discounts & cycle to work schemePremium membership to Calm AppA variety of amazing sports teams & clubs!3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast)As a Disability Confident employer, we are happy to accommodate any reasonable adjustments you may need during our screening and interview process.Location(s)London - The Shard Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Locations

  • London - The Shard

Required Qualifications

  • Guideline 4+ years in account management roles within UK&I retail and proven track record of exceeding targets and delivering commercial results (experience, 4 years)
  • Experience managing and coaching others or strong evidence of coaching/leadership capability (experience)
  • Strong sales and negotiation capability, with experience influencing value-based outcomes (experience)
  • Interpersonal skills and high personal credibility is required to build relationships between external customers and internal functions to align both requirements and resolve issues (ability to communicate, present and influence). Particular customer centric focus needed to identify opportunities, build and translate activity into executable plans (experience)
  • Minimum Bachelor’s degree (degree)

Responsibilities

  • Full P&L ownership of the meals business within ASDA with key delivery of top-line sales, share and profit for your category.
  • Create and execute winning customer plans, leading JBPs for your area, and translating strategy into clear priorities, actions and milestones to deliver the defined business objectives
  • Build long-term partnerships with external and internal stakeholders, influencing cross-functional teams to unlock business growth
  • Lead sales pitches and negotiations across all new products, concepts and commercial propositions
  • Drive brilliant execution instore and online (range, availability, distribution, secondary display execution and activation), working closely with supply, category, finance and field teams
  • Drive efficiency in forecasting and manage risks/opportunities, using sales data and market insight to provide accurate visibility and decisive actions
  • Coach and develop one direct report, helping them perform at their best

Benefits

  • general: An ambitious employer with an industry-recognised career development pathway
  • general: A meritocratic, pay for performance approach
  • general: A fun, collaborative office culture that celebrates good food and good times with regular events and socials
  • general: An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment
  • general: Flexible and hybrid working approach, including ability to work from abroad
  • general: Family-friendly; market leading parental leave benefits & sponsored nursery scheme
  • general: Employee discount on Heinz products!

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