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Junior Marketing Manager - Brand, Event & B2B Marketing

Live Nation

Junior Marketing Manager - Brand, Event & B2B Marketing

full-timePosted: Aug 21, 2026Updated: Sep 3, 2026Germany, Berlin

Job Description

Job Summary:JOB DESCRIPTION – JUNIOR MARKETING MANAGER BRAND, EVENT AND B2BLocation: BerlinDivision: MarketingLine Manager: Team Lead Brand, Event & B2B MarketingContract Terms: Permanent, Full-time 40h/weekTHE TEAMThe GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland. Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals. To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.THE JOBAs Marketing Manager Brand, Event & B2B Marketing, you drive the execution of our brand strategy in Germany and Austria, while also supporting the Swiss team and plan events and B2B initiatives that fuel our sales efforts. You bring global campaigns to life at a local level, ensuring our brand shows up consistently across every touchpoint.WHAT YOU WILL BE DOINGImplement and localize Ticketmaster's global brand strategy, campaigns and materials for the GSA region, developing complementary local initiatives where neededAlign closely with the EMEA Brand Marketing team to ensure consistency with global guidelines and brand standardsPlan and organize B2B events (e.g. industry events, artist and partner activations) for the GSA market in close collaboration with the sales teams and senior colleaguesCreate marketing materials, presentations and sales collateral for B2B purposes such as Case Studies, White Papers and Blog Content aligned with Content Marketing teamConduct ongoing market and competitor analysis for the GSA region, generating sales-enablement insights and market research findings that inform brand, event and B2B strategyTeam up with Content & Community Marketing colleagues on LinkedIn and other business-focused social networks, aligning on decision-maker-targeted content that supports B2B goals and brand positioningRegularly review local brand and event strategy against global objectives and reporting standardsEnsure a consistent brand presence across all channels and touchpointsMeasure and report on the success of brand and event initiativesCoordinate with external agencies, service providers and creative partnersWHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)First professional experience in marketing (e.g. through internships, working student roles or 1-2 years in a full-time position), ideally with exposure to brand, event or B2B marketingInterest in and understanding of planning and supporting events of varying scaleUnderstanding of B2B marketing mechanics and openness to collaborating with sales teamsGood organizational skills, hands-on mentality and a structured way of workingFirst experience supporting the coordination of agencies or external service providers is a plusFluent German and very good English skillsInterest in entertainment, live events or ticketing; experience with UI/UX design tools (especially Figma) is a plusWillingness to travel within the GSA regionYOU (BEHAVIOURAL SKILLS)Good communication skills, with the ability to adapt to different stakeholders, from internal teams to sales, partners and clientsGood organizational skills, with the ability to support multiple campaigns, events and deadlines at onceCreative mind with an eye for brand consistency, keen to bring campaigns and events to life at a high standardInterest in the commercial side of marketing with a willingness to learn how brand and event activities support sales and business goalsComfortable representing the brand externally, e.g. at events, with partners or clients, with support from senior team membersProactive and hands-on, eager to take on ownership and grow into planning and execution responsibilitiesAbility to stay organized and reliable under pressure in a fast-paced, deadline-driven environmentCollaborative team player, keen to work effectively across marketing, sales and cross-market teamsLIFE AT TICKETMASTERWe are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.Our work is guided by our values:Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we representBelonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thriveEQUAL OPPORTUNITIESWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.#TMGermanyLive Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Locations

  • Germany, Berlin

Responsibilities

  • Implement and localize Ticketmaster's global brand strategy, campaigns and materials for the GSA region, developing complementary local initiatives where needed
  • Align closely with the EMEA Brand Marketing team to ensure consistency with global guidelines and brand standards
  • Plan and organize B2B events (e.g. industry events, artist and partner activations) for the GSA market in close collaboration with the sales teams and senior colleagues
  • Create marketing materials, presentations and sales collateral for B2B purposes such as Case Studies, White Papers and Blog Content aligned with Content Marketing team
  • Conduct ongoing market and competitor analysis for the GSA region, generating sales-enablement insights and market research findings that inform brand, event and B2B strategy
  • Team up with Content & Community Marketing colleagues on LinkedIn and other business-focused social networks, aligning on decision-maker-targeted content that supports B2B goals and brand positioning
  • Regularly review local brand and event strategy against global objectives and reporting standards
  • Ensure a consistent brand presence across all channels and touchpoints
  • Measure and report on the success of brand and event initiatives
  • Coordinate with external agencies, service providers and creative partners
  • Implement and localize Ticketmaster's global brand strategy, campaigns and materials for the GSA region, developing complementary local initiatives where needed
  • Align closely with the EMEA Brand Marketing team to ensure consistency with global guidelines and brand standards
  • Plan and organize B2B events (e.g. industry events, artist and partner activations) for the GSA market in close collaboration with the sales teams and senior colleagues
  • Create marketing materials, presentations and sales collateral for B2B purposes such as Case Studies, White Papers and Blog Content aligned with Content Marketing team
  • Conduct ongoing market and competitor analysis for the GSA region, generating sales-enablement insights and market research findings that inform brand, event and B2B strategy
  • Team up with Content & Community Marketing colleagues on LinkedIn and other business-focused social networks, aligning on decision-maker-targeted content that supports B2B goals and brand positioning
  • Regularly review local brand and event strategy against global objectives and reporting standards
  • Ensure a consistent brand presence across all channels and touchpoints
  • Measure and report on the success of brand and event initiatives
  • Coordinate with external agencies, service providers and creative partners

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