Brand lead – Marketing & Communications will Lead the end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints.This role owns the Brand pillar within Marketing — shaping the “who we are and why we matter”, and translating it into integrated brand campaigns, content ecosystems, and high-impact activations that support business priorities across Agency, Bancassurance, and Syariah.Position Responsibilities: 1. Brand Strategy & PositioningDefine and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities.Develop clear brand architecture, messaging pillars, and value propositions across core segments.2. Integrated Brand Campaigns & Content EcosystemLead the development and execution of integrated brand campaigns across paid, owned, and earned channels.Oversee end-to-end content strategy including always-on, hero campaigns, and thought leadership.3. Brand Governance & ConsistencyAct as the guardian of brand standards across all customer touchpoints.Ensure adherence to brand guidelines, tone of voice, and regulatory compliance.4. Customer Insights & Brand EffectivenessDrive consumer insights and brand analytics to inform strategy.Track brand health metrics including awareness, consideration, and sentiment.5. Cross-functional Collaboration & GTM IntegrationPartner closely with GTM, Product, Distribution, and Growth teams.Ensure brand alignment across all product launches and campaigns.6. Internal Brand Champion & Culture BuilderEstablish Brand as a center of excellence and drive internal alignment and advocacy.7. Team Leadership & Capability BuildingLead and develop a high-performing Brand team.8. Compliance & Consumer DutyEnsure all communications are clear, fair, and compliant with POJK regulations.Required Qualifications: Bachelor’s degree with 7–10 years of experience in Brand Marketing, Integrated Marketing, or Communications (insurance/financial services preferred)Proven track record in leading large-scale brand campaigns and content ecosystemsStrong understanding of paid, owned, and earned media integrationExperience working across Agency and Bancassurance channelsStrong stakeholder management and cross-functional collaboration skillsDeep understanding of brand building + commercial impact balance QualificationsPreferred Qualifications: Experience managing sponsorships, partnerships, and community marketing initiativesFamiliarity with Indonesia regulatory environment (POJK)Strong Bahasa Indonesia copywriting and storytelling capabilityExposure to data-driven marketing and customer segmentation frameworksWhen you join our team: We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.Working ArrangementHybrid