Job DescriptionHCP public education :The Senior Product Manager will be responsible for HCP public education initiatives within the Consumer Team, bridging HCP and consumers through innovative educational formats. This role requires a unique blend of consumer insights, FMCG expertise, and HCP engagement experience to drive impactful education strategies.Key ResponsibilitiesHCP Ecosystem Understanding: Map and analyze the full HCP public education landscape, including academic congresses, associations, digital platforms, and social media.Innovative Education Formats: Design and implement creative approaches to educate HCPs (e.g., congress activations, digital platforms, social media innovations, interactive content).Public education via HCP: Enable and inspire HCPs to engage consumers with credible, accessible education.Consumer Insights Application: Translate consumer behavior and needs into actionable education strategies, leveraging FMCG industry best practices.Cross-functional Collaboration: Partner with procurement, agencies, medical affairs, and external stakeholders to ensure seamless project execution.Performance Measurement: Establish KPIs and track the effectiveness of HCP education initiatives.Required Skills: Adaptability, Brand Management, Consumer Behavior, Content Creation, Creativity, Customer Insights, Digital Consumer Engagement, Digital Platforms, Market Research, Market Segmentation, Social Media, Social Media Management, Strategic ThinkingPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:No relocationVISA Sponsorship:NoTravel Requirements:No Travel RequiredFlexible Work Arrangements:Not ApplicableShift:Not IndicatedValid Driving License:NoHazardous Material(s):n/aJob Posting End Date:09/30/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.