Paid Media Manager - Corporate
MGM Resorts International
Paid Media Manager - Corporate
Job Description
Las Vegas, NevadaThe SHOW comes alive at MGM Resorts InternationalHave you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.THE JOB:The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.THE DAY-TO-DAY:Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).Negotiate and execute media buys within approved strategy and budget parameters.Assist leadership team with strategic recommendations and own tactical framework for their campaigns.Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.Manage relationships with media agency/business partners, including timelines and deliverables.Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.Present performance results and strategic recommendations to senior marketing leadership.Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.THE IDEAL CANDIDATE:Have a Bachelor's Degree in Marketing, Communications, Business, or related fieldHave 3+ Years of prior relevant experienceMarketing with an emphasis on integrated or digital media6+ Years of Prior Relevant Experience in Managing paid media campaigns - PreferredGoogle AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications - PreferredTHE PERKS & BENEFITS:Wellness incentive programs to help you stay healthy physically and mentallyAccess to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and moreFree meals in our employee dining roomFree parking Health & Income Protection benefits (for eligible employees)Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the communityVIEW JOB DESCRIPTION:https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12968Are you ready to JOIN THE SHOW? Apply today!
Locations
- NV 975 Kelly Johnson Dr, Las Vegas, Office - US
Responsibilities
- Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).
- Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).
- Negotiate and execute media buys within approved strategy and budget parameters.
- Assist leadership team with strategic recommendations and own tactical framework for their campaigns.
- Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.
- Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.
- Manage relationships with media agency/business partners, including timelines and deliverables.
- Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.
- Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.
- Present performance results and strategic recommendations to senior marketing leadership.
- Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.
- Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).
- Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).
- Negotiate and execute media buys within approved strategy and budget parameters.
- Assist leadership team with strategic recommendations and own tactical framework for their campaigns.
- Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.
- Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.
- Manage relationships with media agency/business partners, including timelines and deliverables.
- Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.
- Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.
- Present performance results and strategic recommendations to senior marketing leadership.
- Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.
Benefits
- general: Wellness incentive programs to help you stay healthy physically and mentally
- general: Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- general: Free meals in our employee dining room
- general: Free parking
- general: Health & Income Protection benefits (for eligible employees)
- general: Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
- general: Wellness incentive programs to help you stay healthy physically and mentally
- general: Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- general: Free meals in our employee dining room
- general: Health & Income Protection benefits (for eligible employees)
- general: Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
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