Digital Lead and Consumer Data
Mondelez International
Digital Lead and Consumer Data
Job Description
Job DescriptionAre You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, Cadbury, Philadelphia, Pascall, The Natural Confectionery Company, Belvita, Ritz and Toblerone with global revenues exceeding $36 billion USD. About the role Reporting to the CX Business Unit Lead, this role will take ownership of the Consumer Data Strategy, including CRM and the execution roadmap. The core mission is to ensure data flows effortlessly through every consumer touchpoint - converting insights into meaningful action and strategy into measurable impact at Mondelēz. How you will contribute Oversee and manage digital media and JBP partnerships, including supporting cross-channel planning for MDLZ ANZJ. Own the Consumer Data Strategy (including CRM) and its execution roadmap, ensuring data integration throughout the consumer experience journey. Use digital data and analytics to work with Brand Marketing and connect insights to creative and CX activation. Partner with local & global MDS to align on technology, data platforms & governance. Maintain data governance and privacy standards in collaboration with Legal, MDS and I&A. Ensure consent and privacy compliance (inc working with Brand on PIA assessment, review with Legal). Manage database growth and maintenance, ensuring data quality and accessibility. Use CRM and consumer data platforms to build advanced consumer experiences journeys and insights: work with brand teams to support their journey mapping, to create experience that maximise data capture. Track, measure and report on consumer data acquisition and engagement by channel and brand – leveraging insight. What you will bring 7+ years of experience in consumer data activation, consumer data strategy development, data platform management or a digital/agency background. Strong communication and collaboration skills to work effectively with cross-functional teams. Deep understanding of digital marketing channels and tactics. Strong knowledge of data privacy and security regulations. Fluency in AI and automation tools, and curiosity for how technology enhances consumer empathy and storytelling. Understand how to leverage consumer data insights to develop meaningful value exchanges between consumers and brands. Consumer Data Acquisition + Application. Experience in building and managing CRM platforms. Familiar with analytical tools and technologies. Understanding of how to analyse and report data, draw insights and identify trends. MandatoriesGood understanding of CMS (Content Management System) Platforms. Google Analytics. Basic understanding of website ecosystem.
No Relocation support availableBusiness Unit SummaryAt Mondelez International, our mission is to provide consumers with the right snack, for the right moment, made in the right way. We are one of the largest snack companies in the world, with global net revenues exceeding $31 billion USD. We have operations in more than 80 countries and employ approximately 91,000 diverse and talented employees in our factories, offices, research & development facilities and distribution activities around the world.In Australia and New Zealand, we have 6 factories, and both global and local brands, employing over 2,000 people; Cadbury Dairy Milk, Oreo, Toblerone, Philadelphia, belVita, Pascall, The Natural Confectionery Company, Sour Patch Kids and Ritz.Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.Job TypeRegularMediaMarketing
Locations
- Australia, Melbourne
Skills Required
- consumer data activationintermediate
- data privacyintermediate
- buildingintermediate
Required Qualifications
- 7+ years of experience in consumer data activation, consumer data strategy development, data platform management or a digital/agency background. (experience, 7 years)
- Strong communication and collaboration skills to work effectively with cross-functional teams. (experience)
- Deep understanding of digital marketing channels and tactics. (experience)
- Strong knowledge of data privacy and security regulations. (experience)
- Fluency in AI and automation tools, and curiosity for how technology enhances consumer empathy and storytelling. (experience)
- Understand how to leverage consumer data insights to develop meaningful value exchanges between consumers and brands. (experience)
- Consumer Data Acquisition + Application. (experience)
- Experience in building and managing CRM platforms. (experience)
- Familiar with analytical tools and technologies. (experience)
- Understanding of how to analyse and report data, draw insights and identify trends. (experience)
- 7+ years of experience in consumer data activation, consumer data strategy development, data platform management or a digital/agency background. (experience, 7 years)
- Strong communication and collaboration skills to work effectively with cross-functional teams. (experience)
- Deep understanding of digital marketing channels and tactics. (experience)
- Strong knowledge of data privacy and security regulations. (experience)
- Fluency in AI and automation tools, and curiosity for how technology enhances consumer empathy and storytelling. (experience)
- Understand how to leverage consumer data insights to develop meaningful value exchanges between consumers and brands. (experience)
- Consumer Data Acquisition + Application. (experience)
- Experience in building and managing CRM platforms. (experience)
- Familiar with analytical tools and technologies. (experience)
- Understanding of how to analyse and report data, draw insights and identify trends. (experience)
Responsibilities
- Oversee and manage digital media and JBP partnerships, including supporting cross-channel planning for MDLZ ANZJ.
- Own the Consumer Data Strategy (including CRM) and its execution roadmap, ensuring data integration throughout the consumer experience journey.
- Use digital data and analytics to work with Brand Marketing and connect insights to creative and CX activation.
- Partner with local & global MDS to align on technology, data platforms & governance.
- Maintain data governance and privacy standards in collaboration with Legal, MDS and I&A.
- Ensure consent and privacy compliance (inc working with Brand on PIA assessment, review with Legal).
- Manage database growth and maintenance, ensuring data quality and accessibility.
- Use CRM and consumer data platforms to build advanced consumer experiences journeys and insights: work with brand teams to support their journey mapping, to create experience that maximise data capture.
- Track, measure and report on consumer data acquisition and engagement by channel and brand – leveraging insight.
- Oversee and manage digital media and JBP partnerships, including supporting cross-channel planning for MDLZ ANZJ.
- Own the Consumer Data Strategy (including CRM) and its execution roadmap, ensuring data integration throughout the consumer experience journey.
- Use digital data and analytics to work with Brand Marketing and connect insights to creative and CX activation.
- Partner with local & global MDS to align on technology, data platforms & governance.
- Maintain data governance and privacy standards in collaboration with Legal, MDS and I&A.
- Ensure consent and privacy compliance (inc working with Brand on PIA assessment, review with Legal).
- Manage database growth and maintenance, ensuring data quality and accessibility.
- Use CRM and consumer data platforms to build advanced consumer experiences journeys and insights: work with brand teams to support their journey mapping, to create experience that maximise data capture.
- Track, measure and report on consumer data acquisition and engagement by channel and brand – leveraging insight.
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