Responsibilities1. Customer Engagement & Business DevelopmentSupport account managers in expanding footprint at key OEMs and securing early entry points for new system/SW programs.Establish strong relationships with system/SW R&D leaders, system architects, technical program owners, and platform strategists within OEMs, Tier1s, and eco system partners.Identify, qualify, and pursue new software opportunities (MotionWise, CoreRide, SDV platforms, etc.) in alignment with regional and global sales strategy.Act as the interface for software products, positioning NXP solutions in customer roadmaps.2. Opportunity Management & Funnel GrowthBuild a robust opportunity pipeline across prioritized accountsLead early‑stage discussions (evaluations, PoCs, Design Wins opportunities), ensuring smooth handover internally.Support large-scale serial program pursuits by engaging both technical and commercial stakeholders.3. Internal Alignment & Cross-Functional CollaborationCollaborate closely with GKAMs, Regional Auto Sales Leads, the Product Line and Engineering teams.Contribute to training and enablement of regional Sales teams on the Software Customer Journey.4. Market & Customer InsightMonitor SDV market evolution, competitive landscape, and customers’ SW architecture strategies.Provide structured feedback to Sales, Product Line and Marketing organizations to refine roadmap and value proposition.RequirementsStrong experience (10-15 years) in automotive software, ECU domains, or SDV‑related technical sales.Proven ability to sell complex technical/software offerings to OEM and Tier1 R&D communities.Strong influencing skills with technical and management stakeholders.Experience working with international, cross-functional teams.Results-driven, autonomous, able to navigate ambiguity and drive early-stage engagements.Business fluency in English; regional language skills highly valuableAvailability for frequent customer travel.More information about NXP in Greater China...#LI-67af