Agency:InitiativeJob Function:Data and AnalyticsJob Subfunction: Data Science and AnalyticsJob Description:ResponsibilitiesExternal facing responsibilities:Client Analytics LeadershipDevelop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.Measurement Strategy & ExecutionSupport the development and execution of integrated measurement plans across HCP and DTC campaigns.Define KPIs aligned to business objectives including:Qualified HCP reachAudience qualityPatient engagementNBRx and TRx performanceBrand adoptionOmnichannel engagementEnsure campaign measurement aligns with commercial objectives and optimization opportunities.Healthcare Analytics & Audience IntelligencePartner with Audience Intelligence teams to support:Physician-Level Data (PLD) analysisAudience segmentationHCP targetingPatient journey analyticsAudience quality measurementHelp identify opportunities to improve audience engagement and media effectiveness.Campaign Analytics & OptimizationGenerate actionable insights using campaign performance, audience data, and business outcomes.Design and support measurement approaches including:Incrementality testingCross-channel attributionAudience quality analysisDigital optimizationRecommend optimization opportunities across media channels, audiences, creative, and investment strategies.Internal facing responsibilities:Analytics Delivery LeadershipManage day-to-day analytics workflows across HCP and DTC initiatives.Ensure timely delivery of recurring and ad hoc analytics requests.Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.Identify opportunities to improve operational efficiency and analytics delivery.Cross-Functional CollaborationPartner closely with:PlanningInvestmentAudience IntelligenceData ScienceData ManagementClient SolutionsEnsure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.Team LeadershipLead, mentor, and coach Analysts and Managers.Support development of technical, analytical, and client consulting capabilities.Review analytical outputs to ensure quality, consistency, and business relevance.Measurement Best PracticesHelp develop standardized approaches for:Measurement planningOmnichannel reportingAudience analyticsBusiness storytellingCampaign optimizationContribute to healthcare analytics playbooks and agency best practices.Continuous LearningStay current on developments in:Healthcare marketingPharmaceutical commercializationOmnichannel engagementAudience IntelligenceAI-enabled analyticsMarketing ScienceRequired SkillsHealthcare Marketing AnalyticsExperience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.Strong understanding of:HCP media ecosystemsPatient marketingOmnichannel engagementCommercial healthcare analyticsMeasurement & AnalyticsExperience with:Campaign measurementCross-channel attributionIncrementality testingMarketing Mix Modeling (working knowledge)Audience quality measurementKPI developmentMedia effectiveness measurementCampaign optimizationHealthcare DataWorking knowledge of:Physician-Level Data (PLD)Claims dataPrescription data (NBRx/TRx)First-party customer dataIdentity frameworksData clean roomsHealthcare audience datasetsCommunicationExcellent written and verbal communication skills.Strong presentation and storytelling abilities.Ability to simplify complex analytical concepts for non-technical audiences.Education and ExperienceBachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.6–8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.Experience supporting pharmaceutical or healthcare clients preferred.Experience developing campaign measurement strategies across HCP and DTC initiatives.Familiarity with agency-side media planning and execution.Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus. USD 120,000 - 140000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: https://www.omc.com/privacy-noticeFor US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.