Manager, Business Analytics
Omnicom Group
Manager, Business Analytics
Job Description
Agency:PHdJob Function:Strategy and PlanningJob Subfunction: Research and InsightsJob Description:Job Description:PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.Team OverviewThe Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities External facing responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Participate in the measurement plan development and execution Ensure timely follow through on all scheduled and ad hoc deliverables Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques Lead, mentor and train analysts Present reports, POVs and other materials to clients on a regular basis over the phone and in person Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Internal facing responsibilities: Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Recruit new talent Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events Required Skills Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Expertise in audience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) Comfortable working in ambiguous situations Passionate about driving change by adopting emerging technologies in the advertising space Education and Experience A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required
$50,000.00 - $95,000.00Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: https://www.omc.com/privacy-noticeFor US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Locations
- United States of America, Illinois, Chicago
- United States of America, New York, New York
Skills Required
- audience-based marketingintermediate
Required Qualifications
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) (experience)
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) (experience)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. (experience)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. (experience)
- Expertise in audience-based marketing and data-driven advertising (experience)
- Expertise in audience-based marketing and data-driven advertising (experience)
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. (experience)
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. (experience)
- Proven leadership ability and strong, impactful client relationship experience (experience)
- Proven leadership ability and strong, impactful client relationship experience (experience)
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs (experience)
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs (experience)
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) (experience)
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) (experience)
- Comfortable working in ambiguous situations (experience)
- Comfortable working in ambiguous situations (experience)
- Passionate about driving change by adopting emerging technologies in the advertising space (experience)
- Passionate about driving change by adopting emerging technologies in the advertising space (experience)
Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
- Participate in the measurement plan development and execution
- Participate in the measurement plan development and execution
- Ensure timely follow through on all scheduled and ad hoc deliverables
- Ensure timely follow through on all scheduled and ad hoc deliverables
- Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
- Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
- Lead, mentor and train analysts
- Lead, mentor and train analysts
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person
- Contribute to the consumer segmentation and audience identification/exploration processes.
- Contribute to the consumer segmentation and audience identification/exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
- Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
- Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
- Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Recruit new talent
- Recruit new talent
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
- Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
- Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
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