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Brand Manager

Procter & Gamble

Brand Manager

full-timePosted: Jul 29, 2026Updated: Aug 28, 2026KUALA LUMPUR GENERAL OFFICE

Job Description

Job LocationKUALA LUMPUR GENERAL OFFICEJob DescriptionBrand ManagerDo you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities. Your TeamYou will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc. What Success Looks LikeDemonstrate positive relationship building skills in engagements with multi-functional teamsDeliver Scorecard Business Targets, in line with the goals of the Business UnitDeliver Category growth, market penetration and gaining of New Users via Products Innovation DesignSuccessful Design and Deployment of Marketing Toolkits for the Brand Responsibilities of the roleDefine Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysisLead brand building activities and initiative maximization across Online RetailersIdentify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumersCommunicate with local partners, stakeholders and suppliers to drive P&G business initiativesDevelop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.) Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand Job QualificationsCandidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)2-4 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industryPossess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the marketExcellent forward-thinking, strategic and courageous leadership skillsStrong strategic and analytical thinking, able to connect multiple data points to further generate new insightsAn ability to drive innovation and brand growthStrong ability to communicate and teamwork capabilitiesJob ScheduleFull timeJob NumberR000155177Job SegmentationEntry Level

Locations

  • KUALA LUMPUR GENERAL OFFICE

Required Qualifications

  • Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus) (degree in any field)
  • 2-4 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry (experience, 4 years)
  • Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market (experience)
  • Excellent forward-thinking, strategic and courageous leadership skills (experience)
  • Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights (experience)
  • An ability to drive innovation and brand growth (experience)
  • Strong ability to communicate and teamwork capabilities (experience)

Responsibilities

  • Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
  • Lead brand building activities and initiative maximization across Online Retailers
  • Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
  • Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
  • Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
  • Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand

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