Media Planning Manager
Procter & Gamble
Media Planning Manager
Job Description
Job LocationWARSAW PLANT & GOJob DescriptionProcter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders. We are working on an exciting and industry defining project to grow our Media Team. Our Media Planning Manager role offers a unique opportunity to join this team and work on some of the biggest media budgets in Poland, building a legacy for our brands and organization. Our ambition is to bring media even closer to our consumers to maximize return and allow us to innovate in real time.This role is based in our Warsaw HQ.As Media Planning Manager, you will:Lead the creation of strong and consistent media strategies across media touchpoints (TV, Digital, etc.) for the brands, delivering on business objectives within allocated budget, considering market trends and consumers insights.Coordinate P&G digital media teams to ensure perfect implementation of media strategies. Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc.) & partners to deliver strong media results.Monitor media strategy performance & lead competitive analyses. Support innovation to remain ahead of competition: Connect externally, work with digital consultants.Ongoingly monitor media strategy performance, evaluate existing and emerging media opportunities, and brings forward recommendations.Adjust / adapt media strategies as needed (vs campaign performance, budget changes, etc.).Present innovative ideas about campaigns’ strategies and effective ways to reach the identified target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends.Act as steward of brand media investments to build channel allocations and adapt to budget changes as needed.Lead media business reviews with the category teams.Job QualificationsYou are right fit if you:Have proven experience in strategic media planning across all online and offline touch points in a media agency or in-house environment managing large budgets.Hold excellent knowledge of the media landscape and put the consumer experience at the heart of activities and decisions.Have great understanding of key digital media touchpoints such as Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, Spotify etc.Are a proactive and business minded leader with excellent interpersonal and collaboration skills, able to build strong relationships with multiple stakeholders to drive action.Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities.Have experience or a strong passion for managing complex projects with multiple partners.Have mastery with media planning tools such as TGI as well as Microsoft Office package.Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations.Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections, experimenting continuously and push boundaries. Have experience with Consumer-Packaged Goods companies in multinational scope (although not essential).Fluent in English.Experience managing teams – would be an asset.Please submit your CV in English!Who we are?P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.You can get to know us better here: https://www.pgcareers.com/At P&G #weseeequalWe are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience. Job ScheduleFull timeJob NumberR000155659Job SegmentationExperienced Professionals
Locations
- WARSAW PLANT & GO
Skills Required
- strategic media planning across all onlineintermediate
- media landscapeintermediate
- Consumer-Packaged Goods companies in multinational scopeintermediate
Required Qualifications
- You are right fit if you: (experience)
- Have proven experience in strategic media planning across all online and offline touch points in a media agency or in-house environment managing large budgets. (experience)
- Hold excellent knowledge of the media landscape and put the consumer experience at the heart of activities and decisions. (experience)
- Have great understanding of key digital media touchpoints such as Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, Spotify etc. (experience)
- Are a proactive and business minded leader with excellent interpersonal and collaboration skills, able to build strong relationships with multiple stakeholders to drive action. (experience)
- Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities. (experience)
- Have experience or a strong passion for managing complex projects with multiple partners. (experience)
- Have mastery with media planning tools such as TGI as well as Microsoft Office package. (degree)
- Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations. (experience)
- Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections, experimenting continuously and push boundaries. (experience)
- Have experience with Consumer-Packaged Goods companies in multinational scope (although not essential). (experience)
- Fluent in English. (experience)
- Experience managing teams – would be an asset. (experience)
- Have proven experience in strategic media planning across all online and offline touch points in a media agency or in-house environment managing large budgets. (experience)
- Hold excellent knowledge of the media landscape and put the consumer experience at the heart of activities and decisions. (experience)
- Have great understanding of key digital media touchpoints such as Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, Spotify etc. (experience)
- Are a proactive and business minded leader with excellent interpersonal and collaboration skills, able to build strong relationships with multiple stakeholders to drive action. (experience)
- Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities. (experience)
- Have experience or a strong passion for managing complex projects with multiple partners. (experience)
- Have mastery with media planning tools such as TGI as well as Microsoft Office package. (degree)
- Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations. (experience)
- Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections, experimenting continuously and push boundaries. (experience)
- Have experience with Consumer-Packaged Goods companies in multinational scope (although not essential). (experience)
- Fluent in English. (experience)
- Experience managing teams – would be an asset. (experience)
Responsibilities
- Lead the creation of strong and consistent media strategies across media touchpoints (TV, Digital, etc.) for the brands, delivering on business objectives within allocated budget, considering market trends and consumers insights.
- Coordinate P&G digital media teams to ensure perfect implementation of media strategies.
- Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc.) & partners to deliver strong media results.
- Monitor media strategy performance & lead competitive analyses.
- Support innovation to remain ahead of competition: Connect externally, work with digital consultants.
- Ongoingly monitor media strategy performance, evaluate existing and emerging media opportunities, and brings forward recommendations.
- Adjust / adapt media strategies as needed (vs campaign performance, budget changes, etc.).
- Present innovative ideas about campaigns’ strategies and effective ways to reach the identified target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends.
- Act as steward of brand media investments to build channel allocations and adapt to budget changes as needed.
- Lead media business reviews with the category teams.
- Lead the creation of strong and consistent media strategies across media touchpoints (TV, Digital, etc.) for the brands, delivering on business objectives within allocated budget, considering market trends and consumers insights.
- Coordinate P&G digital media teams to ensure perfect implementation of media strategies.
- Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc.) & partners to deliver strong media results.
- Monitor media strategy performance & lead competitive analyses.
- Support innovation to remain ahead of competition: Connect externally, work with digital consultants.
- Ongoingly monitor media strategy performance, evaluate existing and emerging media opportunities, and brings forward recommendations.
- Adjust / adapt media strategies as needed (vs campaign performance, budget changes, etc.).
- Present innovative ideas about campaigns’ strategies and effective ways to reach the identified target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends.
- Act as steward of brand media investments to build channel allocations and adapt to budget changes as needed.
- Lead media business reviews with the category teams.
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