Position SummaryJob Summary:- Promote consumer engagement by providing products and service contents optimized for (Lazada, Shopee, other platforms)- Optimize marketing campaigns by understanding the digital advertisement and digital media- Devise strategies for increasing sales and plan performance marketingRole and ResponsibilitiesResponsibilities:Control Paid channel on Pureplayer (Lazada and Shopee)Ensure the smooth and accurate communication on promotions & content on Pureplayer Design the communication all Pureplayer Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product groupExperience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group. Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomesOversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization Familiarity with digital ads algorithmic models and marketing analyticsAbility to understand customer buying behaviours, segmentation and profilingResponsible for overall management and growth of the affiliate program including managing our Pure Player partners and agency relationships Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channelsPerforms other duties as assigned by management /direct supervisorTaking roles as performance marketing lead Develop and oversee overall performance marketing strategyRegularly review multi-channel analytics reports (Search, Social, Ads, etc) and recommend optimisation action plans to sales and graphic design teamsConduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assetsSkills and QualificationsQualificationsBachelor's degree in Marketing, Business Administration, E-commerce, Digital Media, or a related field3–5 years of experience in performance marketing, digital marketing, or e-commerce, with hands-on experience managing Pure Player platforms (Lazada, Shopee) strongly preferredExperience managing paid media budgets and hitting CPA/ROI/ROAS targetsExperience in affiliate program management or working with affiliate/agency partners is a plusWorking knowledge of digital ad platforms and tools such as Google Analytics, Google Tag Manager, Lazada/Shopee ads/marketing centers, Meta Ads Manager, and affiliate marketing platformsUnderstanding of digital ad algorithms (bidding, targeting, optimization logic) and marketing analytics/attributionStrong data analysis capability — able to read multi-channel performance reports and translate insights into optimization plansExperience conducting A/B testing / CRO audits and using results to improve conversion ratesGood command of English (spoken/written); Thai for local stakeholder coordinationStrong cross-functional collaboration skills — able to work with sales, creative/design, category, and external agencies/platform partnersDetail-oriented, comfortable managing multiple campaigns/timelines in a fast-paced environment* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.