Position SummaryThis role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesThe Product Marketing Manager plans and manages all facets of marketing, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management.Roles and Responsibilities: Defines and drives the execution of marketing plans to meet P&L goals and KPIsProduct Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandisingP&L Ownership: Leverages the financial target planning to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracySales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.Inventory Management: Collaborates with product supply chain to effectively manage inventory to optimize sales, while minimizing on-hand quantitiesCollaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategiesManages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategiesCollaborates with demand generation group to create of Above-the-Line (ATL) , Below-the-Line (BTL), and advertising materials, online assets, collateral, and trainingWorks closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product featuresTransitions from a support to a decision-making and people-management role as a surrogate Director when necessaryManages and develops product marketing talent to ensure high caliber product marketing teamsWorks with senior leadership and maintains a consistent relationship with Korean Business ManagersCollaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events)Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launchesSkills and QualificationsBachelor’s degree (B.A. or B.S.). 6 or more years of experience in brand and/or product management, with P&L management experienceExperience managing B2C product segmentsExperience with PSI/supply chain, CPFR and P&L processesExperience with industry market data tracking tools (e.g., Circana)Experience with estimating promotional sales lifts, sales forecasts, and sales opportunities for new product launchesExperience managing retail market across multiple channels10% domestic travel required#LI-MS1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.