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MX Product Marketing Manager

Samsung Electronics

MX Product Marketing Manager

full-timePosted: Aug 13, 2026Updated: Aug 28, 2026Vietnam, Ho Chi Minh, BITEXCO Financial Tower

Job Description

Position Summary1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.Role and ResponsibilitiesPosition SummaryContribute to expanding the product's market coverage with product line-up strategy.Contribute to maximize sales and profit by managing product lifecycle, developing pricing and promotion strategy to meet the target sales for the product.Details Role and Responsibilities[Portfolio management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. Analyze market trends & competition landscape in the target market and develop a line up strategy that can maximize the company's sales, market share and profit throughout product life cycle..[Product Life Cycle management] Manage product launch including Go-To-Market Strategy and local launching plan with other stakeholders (Marcom, Retail Marketing, Channel Development, Sales and Services) to meet company-level, category-level target.Conduct the sustain, transition plan including End-of-life operations to successor models.[Pricing and commercial operations] Define the pricing operation strategy and the nationwide commercial program portfolio.[Sales, Profit and Loss (PnL) management] Monitor Sales (Sell-In, Sell-Out) forecast, TIM and Inventory management for assigned products by working closely with Headquarters and regional Product Marketing Team, SCM and Finance to ensure sales and profit for category, under the guideline and direction from Global and Regional management.[Initiatives Owners] Identify differentiated value proposition and develop new concepts/ initiatives that can strengthen the product's competitiveness and winning consumer offerings.Skills and QualificationsEducation: MBA/BA degree or above with major of international trade, Business administration, Marketing. Having knowledge about digital/marketing is preferred.Related experience: at least 5-7 years work experience in product/category management level within a multinational company (and preferably electronic or FMCG)Special knowledge & skills: fluent English both oral and written; High competency in analytical skills and critical thinking. Proficient at working with Excel and PowerPoint; Capable to deliver effective presentation. Good communication skill and team work spirit.Understand about millennials, genZ trends & interest is preferredLeadership skills and preferably experience to manage a team of min 3 members.Good ability to work individually with numbers and under high pressureActive and future-oriented. Preferably interest and knowledge in technology.#Li-Savina #Li-Midsenior* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

Locations

  • Vietnam, Ho Chi Minh, BITEXCO Financial Tower

Required Qualifications

  • Education: MBA/BA degree or above with major of international trade, Business administration, Marketing. Having knowledge about digital/marketing is preferred. (degree in above with major of international trade)
  • Related experience: at least 5-7 years work experience in product/category management level within a multinational company (and preferably electronic or FMCG) (experience, 7 years)
  • Special knowledge & skills: fluent English both oral and written; High competency in analytical skills and critical thinking. Proficient at working with Excel and PowerPoint; Capable to deliver effective presentation. Good communication skill and team work spirit. (experience)
  • Understand about millennials, genZ trends & interest is preferred (experience)
  • Leadership skills and preferably experience to manage a team of min 3 members. (experience)
  • Good ability to work individually with numbers and under high pressure (experience)
  • Active and future-oriented. Preferably interest and knowledge in technology. (experience)
  • #Li-Savina #Li-Midsenior (experience)

Responsibilities

  • [Portfolio management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. Analyze market trends & competition landscape in the target market and develop a line up strategy that can maximize the company's sales, market share and profit throughout product life cycle..
  • [Product Life Cycle management] Manage product launch including Go-To-Market Strategy and local launching plan with other stakeholders (Marcom, Retail Marketing, Channel Development, Sales and Services) to meet company-level, category-level target.Conduct the sustain, transition plan including End-of-life operations to successor models.
  • [Pricing and commercial operations] Define the pricing operation strategy and the nationwide commercial program portfolio.
  • [Sales, Profit and Loss (PnL) management] Monitor Sales (Sell-In, Sell-Out) forecast, TIM and Inventory management for assigned products by working closely with Headquarters and regional Product Marketing Team, SCM and Finance to ensure sales and profit for category, under the guideline and direction from Global and Regional management.
  • [Initiatives Owners] Identify differentiated value proposition and develop new concepts/ initiatives that can strengthen the product's competitiveness and winning consumer offerings.

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