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Regional B2B Marketing Manager, Display Solutions

Samsung Electronics

Regional B2B Marketing Manager, Display Solutions

full-timePosted: Aug 24, 2026Updated: Aug 28, 2026Singapore, Singapore, Mapletree Business City

Job Description

Position SummaryWe are looking for a proactive and results-driven B2B Marketing Manager to join our Regional Center of Excellence (COE), supporting 8 markets across the region. This role is responsible for driving demand generation, supporting sales growth, and ensuring consistent marketing execution across multiple markets through close collaboration with regional stakeholders and local teams. This role will cover the Display Solutions Business for the region.Role and ResponsibilitiesLead and coordinate regional B2B marketing activities across multiple markets, ensuring alignment with business objectives.Plan and execute integrated demand generation campaigns across digital and offline channels, including website, LinkedIn, email marketing, events, and product launches to generate qualified sales leads.Manage regional marketing budgets, agency partners, and internal procurement/approval processes to ensure efficient and compliant campaign execution.Partner closely with Sales and cross-functional stakeholders to support Account-Based Marketing (ABM), lead generation, and pipeline growth.Monitor campaign performance, leverage marketing automation and AI tools, and optimize marketing effectiveness through data-driven insights.Advise and assist local subsidiaries with their quarterly marketing plans and budgets.Skills and QualificationsBachelor's degree in Marketing, Business, or a related discipline.Minimum 6 years of B2B marketing experience, with 8 years above total marketing experience, preferably in a regional or multinational environment,Proven experience in demand generation, digital marketing, marketing automation, and lead management.Good understanding of sales enablement, Account-Based Marketing (ABM), customer segmentation, and campaign performance measurement.Experience managing marketing budgets, external agencies, and cross-functional projects.Familiarity with AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve marketing productivity and campaign execution.Strong communication, coordination, and stakeholder management skills, with the ability to work effectively across multiple markets.#Li-Midsenior#Li-SEAO* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

Locations

  • Singapore, Singapore, Mapletree Business City

Skills Required

  • demand generationintermediate
  • AI-powered marketing toolsintermediate

Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related discipline. (degree in marketing)
  • Minimum 6 years of B2B marketing experience, with 8 years above total marketing experience, preferably in a regional or multinational environment, (experience, 6 years)
  • Proven experience in demand generation, digital marketing, marketing automation, and lead management. (experience)
  • Good understanding of sales enablement, Account-Based Marketing (ABM), customer segmentation, and campaign performance measurement. (experience)
  • Experience managing marketing budgets, external agencies, and cross-functional projects. (experience)
  • Familiarity with AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve marketing productivity and campaign execution. (experience)
  • Strong communication, coordination, and stakeholder management skills, with the ability to work effectively across multiple markets. (experience)
  • #Li-Midsenior#Li-SEAO (experience)

Responsibilities

  • Lead and coordinate regional B2B marketing activities across multiple markets, ensuring alignment with business objectives.
  • Plan and execute integrated demand generation campaigns across digital and offline channels, including website, LinkedIn, email marketing, events, and product launches to generate qualified sales leads.
  • Manage regional marketing budgets, agency partners, and internal procurement/approval processes to ensure efficient and compliant campaign execution.
  • Partner closely with Sales and cross-functional stakeholders to support Account-Based Marketing (ABM), lead generation, and pipeline growth.
  • Monitor campaign performance, leverage marketing automation and AI tools, and optimize marketing effectiveness through data-driven insights.
  • Advise and assist local subsidiaries with their quarterly marketing plans and budgets.

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