Position SummaryThe Marketing Manager for Air Conditioning Products plays a vital role in driving the success of Samsung Air Conditioner business in Southeast Asia and Oceania (SEAO) region. In collaboration with key stakeholders from subsidiaries and Suwon office (in South Korea), this individual is responsible for developing and implementing effective marketing strategies tailored for both B2B and B2C markets. This individual will primarily focus on leading marketing initiatives across SEAO to enhance brand awareness and preference while generating effective sales and marketing materials to support both Sales & Technical teams.Role and ResponsibilitiesWork closely with business leaders and product managers to develop regional marketing strategy that aligns with global marketing directions and brand guidelinesProvide strategic guidance and support subsidiaries in adapting global direction into localised marketing planCreate compelling marketing materials such as digital assets, brochures, flyers, use cases etc, adhering to Samsung’s brand guidelines (More focus will be on B2B)Lead planning and execution for regional partner conferences and industry eventsCollaborate with cross-functional teams to develop multi touch point marketing campaigns that drive awareness, lead generation and partner engagement (including online and offline)Own and manage SEAO AC (Air Con) marketing budget and project procurement processLiaise closely with Suwon office to ensure that all marketing assets created are cascaded down to subsidiaries for localization and implementationConsolidate all Suwon office and SEAO office developed AC marketing assets and maintain an up-to-date library to easy accessStay updated on competitors’ marketing activities and conduct regular analysis and reviewing brand, competition and trends to enhance brand equityTrack the performance of marketing campaigns and share best practices with the subsidiariesContinuously explore new marketing techniques and technologies to stay ahead in the competitive B2C & B2B landscapeManagement of external vendors, e.g. creative agencies, vendorsSkills and QualificationsBachelor degree in Marketing, Business Administration or a related fieldMinimum 8 years’ experience in marketing in either B2C or B2B markets. Experience in both is a plusExperienced in performance marketing, including paid digital campaigns, social media advertising and marketplace/e-commerce optimisationExcellent communication skills to collaborate with cross-functional teams and external vendors. Experience in vendor management is a plusCreative thinking abilities to develop innovative marketing campaignsBasic graphic design skills (e.g., Canva, Adobe Express, or similar) to create simple, on-brand visuals for LinkedIn and other social contentUnderstanding of branding principles and ability to adhere to brand guidelinesAbility to manage budgets and track campaign performance metricsStrong interpersonal skills and ability to establish strong relationships with local sales organizations and stakeholdersAgility and resilience to navigate and influence within a Samsung matrix environment at a local, regional and global levelExcellent verbal and written communication skills in EnglishOccasional travel within Southeast Asia & Oceania and to Suwon office in South Korea#Li-Midsenior#Li-SEAO* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.