Position SummaryThis role is not eligible for immigration sponsorshipSamsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.We're looking for a strategic, hands-on Senior Manager of Public Relations to lead communications across four product categories for the Home Entertainment business and build the programs that shape how the world talks about us. This role is equal parts brand storyteller, community strategist, and media operator — someone who can drive a cohesive earned media narrative while managing the day-to-day relationships and programs that fuel it.Role and ResponsibilitiesYou'll own a wide portfolio: traditional media and product reviews, always-on earned coverage, an earned influencer program, thought leadership positioning, a technology analyst relations program, and an increasingly important presence on Reddit. You'll work closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing team leads — to develop and execute integrated communications strategies that build credibility, drive awareness, and move opinion in our favor. Key ResponsibilitiesMulti-Category PR StrategyLead communications strategy and execution across four distinct product categories (TV, Audio, Memory, and Monitors).Coordinate launch calendars, manage competing priorities, and ensure media momentum across all lines.Develop differentiated narratives for each while maintaining a coherent brand voice.Partner closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing leadership — to align communications with business objectives and ensure consistent messaging across markets.Media Relations & Product ReviewsBuild and maintain relationships with tier-1 technology, trade, and consumer media.Drive proactive pitching, secure high-impact product reviews, and manage review unit programs end-to-end — from editorial calendar planning through post-publish coverage analysis.Develop always-on story angles, trend narratives, and category storytelling that sustain media momentum and brand relevance year-round.Earned Influencer ProgramDesign and run a scalable earned influencer program that prioritizes authentic advocacy over paid placements.Identify and cultivate relationships with creators and subject-matter voices whose audiences align with our product categories.Track engagement quality and conversion attribution to continuously refine the program.Reddit Strategy & Community EngagementDevelop our organic Reddit presence with a long-term credibility-first mindset.Identify the right subreddits, engage authentically, manage AMAs and community moments, and equip internal subject-matter experts to participate effectively.Monitor sentiment and surface community insights that inform broader messaging.Thought Leadership & Analyst RelationsDevelop and execute a thought leadership PR program that positions Samsung's Home Entertainment business and its leaders across media, speaking platforms, and industry forums.Build and manage relationships with key industry analysts across relevant research firms, developing a structured briefing and inquiry cadenceAgency & Stakeholder ManagementManage day-to-day relationships with PR agencies — setting clear briefs, establishing performance expectations, and holding partners accountable to quality and results.Serve as the central communications connector between local and global stakeholders, including Product, Engineering, R&D, Sales, and broader marketing leadership, ensuring priorities are aligned and Samsung's voice is amplified consistently across markets.Skills and Qualifications8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfoliosProven track record securing coverage in top-tier technology and consumer media outletsHands-on experience running influencer programs with a strong preference for earned over paid approachesDirect experience with analyst relations — you know how to brief, build rapport, and move the needle in reportsGenuine fluency with Reddit — you understand community norms, know where not to step, and can develop a credible brand voice organicallyStrong editorial instincts: you can write, edit, and sharpen messaging at speedExperience managing agencies and/or direct reportsComfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering itLife @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. 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Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. 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