Area Director, Marketing & Business Development-III
Simon Property Group
Area Director, Marketing & Business Development-III
Job Description
Job Location:The Shops at Chestnut HillPRIMARY PURPOSE: This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.PRINCIPAL RESPONSIBILITIES: The successful candidate’s responsibilities will include, but not be limited to: Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each propertyResponsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programmingFlawlessly executes all national and/or regional SBV programs and initiatives at the field levelCreates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROIDevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market shareCoordinate all shopping centers visual merchandising, signage and advertising programs Maintain effective media relations by fielding media calls and preparing responsesFocus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibilityMINIMUM QUALIFICATIONS: BA or BS degree with emphasis in sales, marketing, or business4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgetingKnowledge of retail management, marketing and advertising and working knowledge of the media industryExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with othersSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success Flexibility to work varied schedules including weekends and eveningsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslySome overnight travel requiredAbility to think strategicallyLEADERSHIP CABABILITES: Strong organization and coordination skillsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslyThe salary range for this position is $90,045.28 - $162,374.91. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.
Locations
- MA, Chestnut Hill
- MA, Saugus
Skills Required
- salesintermediate
- retail managementintermediate
- media industryintermediate
Required Qualifications
- BA or BS degree with emphasis in sales, marketing, or business (degree in bs degree with emphasis in sales)
- 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting (experience, 6 years)
- Knowledge of retail management, marketing and advertising and working knowledge of the media industry (experience)
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others (experience)
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success (experience)
- Flexibility to work varied schedules including weekends and evenings (experience)
- Strong team building and coaching skills (experience)
- Ability to handle multiple projects simultaneously (experience)
- Some overnight travel required (experience)
- Ability to think strategically (experience)
- BA or BS degree with emphasis in sales, marketing, or business (degree in bs degree with emphasis in sales)
- 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting (experience, 6 years)
- Knowledge of retail management, marketing and advertising and working knowledge of the media industry (experience)
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others (experience)
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success (experience)
- Flexibility to work varied schedules including weekends and evenings (experience)
- Strong team building and coaching skills (experience)
- Ability to handle multiple projects simultaneously (experience)
- Ability to think strategically (experience)
Responsibilities
- The successful candidate’s responsibilities will include, but not be limited to:
- Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
- Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming
- Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
- Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
- Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
- Coordinate all shopping centers visual merchandising, signage and advertising programs
- Maintain effective media relations by fielding media calls and preparing responses
- Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility
- Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
- Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming
- Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
- Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
- Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
- Coordinate all shopping centers visual merchandising, signage and advertising programs
- Maintain effective media relations by fielding media calls and preparing responses
- Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility
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