Principal Marketing Scientist, Level 6
Snap Inc
Principal Marketing Scientist, Level 6
Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.The Marketing Science team at Snap helps advertisers get the highest possible ROI from Snap’s ads platform by using advanced measurement and analytics. We equip our Sales teams with what they need to be quantitatively driven, act as consultative partners to advertisers through training, tooling, and measurement best practices, and partner closely with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective, efficient, and customer‑centric.We’re looking for a Principal Marketing Scientist to join Snap inc.!What You’ll DoSet and influence the measurement strategy for Snap’s third-party (3P) ecosystem, aligning solutions with business priorities, industry standards, and evolving advertiser needsBuild measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authorityServe as a strategic advisor to senior executives at measurement partners and agencies, strengthening Snap’s reputation across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling (MMM) solutionsDrive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analyticsLead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisersEstablish operational excellence for third-party measurement, including solution evaluation, adoption, tracking, and governanceContribute to quarterly partner business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.Use data and partner insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisionsUtilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrityKnowledge, Skills & AbilitiesDeep expertise in digital advertising measurement, including Brand, Direct Response (DR), Web, App, Attribution, Incrementality, and MMMStrong cross-functional and partner leadership skills, with a track record of influencing senior stakeholders, external partners, and roadmaps without direct controlAdvanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to oversee technical work and contribute hands-on when neededStrong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologiesExcellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiences.Ability to balance strategic leadership with hands-on problem solving across enablement, budgeting, partner management, measurement strategy, and individual-contributor initiativesAdaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practicesMinimum QualificationsBachelor’s degree in a quantitative or business field or equivalent years of practical work experience10+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 9 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant field + 6 year of post-graduate advanced analytics and measurement experienceExperience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research companyPreferred QualificationsAdvanced degree in business, mathematics, economics, engineering, or a related fieldExtensive experience working with advertisers of varied sizes and verticals across both Brand and DR measurementDirect experience at an advertising measurement company or within a related measurement-focused functionDemonstrated success building relationships with clients, agencies, measurement partners, and C-level stakeholdersExperience developing teams or leading peers through coaching, influence, and capability buildingExpertise in partner ecosystem methodology and research, including evaluating solutions, making investment or go/no-go decisions, and using data to shape measurement strategyExperience in analytics or measurement leadership rolesIf you have a disability or special need that requires accommodation, please don’t be shy and provide us some information."Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.Zone A (CA, WA, NYC):The base salary range for this position is $209,000-$313,000 annually. Zone B: The base salary range for this position is $199,000-$297,000 annually.Zone C:The base salary range for this position is $178,000-$266,000 annually.This position is eligible for equity in the form of RSUs.
Locations
- California, Los Angeles
- California, San Francisco
- New York, New York
Salary
209,000 - 313,000 USD / yearly
Skills Required
- marketing scienceintermediate
- partner ecosystem methodologyintermediate
- analyticsintermediate
Required Qualifications
- Bachelor’s degree in a quantitative or business field or equivalent years of practical work experience (experience)
- 10+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 9 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant field + 6 year of post-graduate advanced analytics and measurement experience (experience, 10 years)
- Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company (experience)
- Bachelor’s degree in a quantitative or business field or equivalent years of practical work experience (experience)
- 10+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 9 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant field + 6 year of post-graduate advanced analytics and measurement experience (experience, 10 years)
- Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company (experience)
Preferred Qualifications
- Advanced degree in business, mathematics, economics, engineering, or a related field (degree in business)
- Extensive experience working with advertisers of varied sizes and verticals across both Brand and DR measurement (experience)
- Direct experience at an advertising measurement company or within a related measurement-focused function (experience)
- Demonstrated success building relationships with clients, agencies, measurement partners, and C-level stakeholders (experience)
- Experience developing teams or leading peers through coaching, influence, and capability building (experience)
- Expertise in partner ecosystem methodology and research, including evaluating solutions, making investment or go/no-go decisions, and using data to shape measurement strategy (experience)
- Experience in analytics or measurement leadership roles (experience)
- Advanced degree in business, mathematics, economics, engineering, or a related field (degree in business)
- Extensive experience working with advertisers of varied sizes and verticals across both Brand and DR measurement (experience)
- Direct experience at an advertising measurement company or within a related measurement-focused function (experience)
- Demonstrated success building relationships with clients, agencies, measurement partners, and C-level stakeholders (experience)
- Experience developing teams or leading peers through coaching, influence, and capability building (experience)
- Expertise in partner ecosystem methodology and research, including evaluating solutions, making investment or go/no-go decisions, and using data to shape measurement strategy (experience)
- Experience in analytics or measurement leadership roles (experience)
- "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. (experience)
- Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success! (experience)
Responsibilities
- Set and influence the measurement strategy for Snap’s third-party (3P) ecosystem, aligning solutions with business priorities, industry standards, and evolving advertiser needs
- Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority
- Serve as a strategic advisor to senior executives at measurement partners and agencies, strengthening Snap’s reputation across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling (MMM) solutions
- Drive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analytics
- Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers
- Establish operational excellence for third-party measurement, including solution evaluation, adoption, tracking, and governance
- Contribute to quarterly partner business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.
- Use data and partner insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions
- Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity
- Set and influence the measurement strategy for Snap’s third-party (3P) ecosystem, aligning solutions with business priorities, industry standards, and evolving advertiser needs
- Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority
- Serve as a strategic advisor to senior executives at measurement partners and agencies, strengthening Snap’s reputation across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling (MMM) solutions
- Drive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analytics
- Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers
- Establish operational excellence for third-party measurement, including solution evaluation, adoption, tracking, and governance
- Contribute to quarterly partner business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.
- Use data and partner insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions
- Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity
- Knowledge, Skills & Abilities
- Deep expertise in digital advertising measurement, including Brand, Direct Response (DR), Web, App, Attribution, Incrementality, and MMM
- Strong cross-functional and partner leadership skills, with a track record of influencing senior stakeholders, external partners, and roadmaps without direct control
- Advanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to oversee technical work and contribute hands-on when needed
- Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologies
- Excellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiences.
- Ability to balance strategic leadership with hands-on problem solving across enablement, budgeting, partner management, measurement strategy, and individual-contributor initiatives
- Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practices
- Deep expertise in digital advertising measurement, including Brand, Direct Response (DR), Web, App, Attribution, Incrementality, and MMM
- Strong cross-functional and partner leadership skills, with a track record of influencing senior stakeholders, external partners, and roadmaps without direct control
- Advanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to oversee technical work and contribute hands-on when needed
- Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologies
- Excellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiences.
- Ability to balance strategic leadership with hands-on problem solving across enablement, budgeting, partner management, measurement strategy, and individual-contributor initiatives
- Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practices
Benefits
- general: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
- general: Zone A (CA, WA, NYC):
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