Senior Account Manager, Business Development
Snap Inc
Senior Account Manager, Business Development
Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.We are looking for a Senior Account Manager to join our team in China! You’ll collaborate with cross-functional teams within Snap, as well as external stakeholders to grow advertising revenue. The role includes thinking strategically about how to tailor Snap’s products to a client’s unique needs to setting a campaign live to troubleshooting and quickly resolving issues as they arise.What you'll do:Provide account optimization guidance to strategic advertising clientsServe as a product advocate for Snap’s new and existing products, as well as advising on best practices and bespoke campaign optimizations, and product beta participationDive deep into campaign performance data: Guide KPI driven measurement strategies, Identify performance trends, seasonality trends, and campaign optimizations to achieve results, and Provide recommendations for upsell opportunitiesProvide day to day operational support for partners, including managing ad rejection escalations, build audience engagement segments, trafficking ads using Snap’s internal tools and generating post-campaign reportsPartner with Snap’s management team to develop programs and initiatives to streamline sales operation, increase advertiser awareness, and uplevel advertiser’s expertise on Snap’s advertising platformIdentify, escalate and resolve client or partner issues, working with cross-functional teams as requiredManage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, Coupon Generations and clearly communicate policies to different teamsMaintain accurate CRM data in Salesforce.comMinimum Qualifications:BA/BS degree or equivalent5+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related fieldExcellent communication, interpersonal skills with attention to detailStrong Google Sheets/Slides skills, experience with analyzing datasets, and delivering actionable insightsProven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownershipFluency in English and MandarinPreferred Qualifications:Knowledge of digital marketing landscape of China export online market would be a plusExperience in export retail & gaming industryUnderstanding of advertising performance metrics and ecosystemUnderstanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies)Ability to summarize insights and best practices, and share them with partners and customers.Experience in managing and enabling strategic advertisersAbility to perform well in highly dynamic, rapidly changing environmentsBackground working with both internal and external partnersIf you have a disability or special need that requires accommodation, please don’t be shy and provide us some information."Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Locations
- China, Shenzhen
- China, Beijing
Skills Required
- digital media industryintermediate
- analyzing datasetsintermediate
- Englishintermediate
- export retail & gaming industryintermediate
- managingintermediate
Required Qualifications
- BA/BS degree or equivalent (degree in equivalent)
- 5+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field (experience, 5 years)
- Excellent communication, interpersonal skills with attention to detail (experience)
- Strong Google Sheets/Slides skills, experience with analyzing datasets, and delivering actionable insights (experience)
- Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownership (experience)
- Fluency in English and Mandarin (experience)
- BA/BS degree or equivalent (degree in equivalent)
- 5+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field (experience, 5 years)
- Excellent communication, interpersonal skills with attention to detail (experience)
- Strong Google Sheets/Slides skills, experience with analyzing datasets, and delivering actionable insights (experience)
- Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownership (experience)
- Fluency in English and Mandarin (experience)
Preferred Qualifications
- Knowledge of digital marketing landscape of China export online market would be a plus (experience)
- Experience in export retail & gaming industry (experience)
- Understanding of advertising performance metrics and ecosystem (experience)
- Understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies) (experience)
- Ability to summarize insights and best practices, and share them with partners and customers. (experience)
- Experience in managing and enabling strategic advertisers (experience)
- Ability to perform well in highly dynamic, rapidly changing environments (experience)
- Background working with both internal and external partners (experience)
- Knowledge of digital marketing landscape of China export online market would be a plus (experience)
- Experience in export retail & gaming industry (experience)
- Understanding of advertising performance metrics and ecosystem (experience)
- Understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies) (experience)
- Ability to summarize insights and best practices, and share them with partners and customers. (experience)
- Experience in managing and enabling strategic advertisers (experience)
- Ability to perform well in highly dynamic, rapidly changing environments (experience)
- Background working with both internal and external partners (experience)
- "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. (experience)
- Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success! (experience)
Responsibilities
- Provide account optimization guidance to strategic advertising clients
- Serve as a product advocate for Snap’s new and existing products, as well as advising on best practices and bespoke campaign optimizations, and product beta participation
- Dive deep into campaign performance data: Guide KPI driven measurement strategies, Identify performance trends, seasonality trends, and campaign optimizations to achieve results, and Provide recommendations for upsell opportunities
- Provide day to day operational support for partners, including managing ad rejection escalations, build audience engagement segments, trafficking ads using Snap’s internal tools and generating post-campaign reports
- Partner with Snap’s management team to develop programs and initiatives to streamline sales operation, increase advertiser awareness, and uplevel advertiser’s expertise on Snap’s advertising platform
- Identify, escalate and resolve client or partner issues, working with cross-functional teams as required
- Manage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, Coupon Generations and clearly communicate policies to different teams
- Maintain accurate CRM data in Salesforce.com
- Provide account optimization guidance to strategic advertising clients
- Serve as a product advocate for Snap’s new and existing products, as well as advising on best practices and bespoke campaign optimizations, and product beta participation
- Dive deep into campaign performance data: Guide KPI driven measurement strategies, Identify performance trends, seasonality trends, and campaign optimizations to achieve results, and Provide recommendations for upsell opportunities
- Provide day to day operational support for partners, including managing ad rejection escalations, build audience engagement segments, trafficking ads using Snap’s internal tools and generating post-campaign reports
- Partner with Snap’s management team to develop programs and initiatives to streamline sales operation, increase advertiser awareness, and uplevel advertiser’s expertise on Snap’s advertising platform
- Identify, escalate and resolve client or partner issues, working with cross-functional teams as required
- Manage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, Coupon Generations and clearly communicate policies to different teams
- Maintain accurate CRM data in Salesforce.com
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